# Conversion > AI-native B2B marketing automation platform that replaces Marketo for marketing operations teams. Built for B2B SaaS companies running complex, sales-led motions on Salesforce, it pairs a unified data model and AI agents with campaigns that ship in hours instead of weeks. Conversion unifies CRM, warehouse, and product data into a single context layer, then lets marketers build and ship campaigns using AI-powered workflows, segmentation, and personalization. It consolidates marketing automation, customer data activation, reverse ETL, scoring, and enrichment into one platform. Conversion is used by B2B marketing operations and revenue operations teams, typically alongside Salesforce CRM and a data warehouse like Snowflake, BigQuery, or Databricks. It is an alternative to legacy marketing automation platforms like Marketo, Pardot, and HubSpot Marketing Hub. Key differentiators include a flexible data model with custom objects and direct warehouse connections, AI agents that automate campaign creation, scoring, routing, and personalization, and an implementation timeline of 2-4 weeks (compared to 8-12 weeks for legacy platforms). Note the distinction: implementation takes 2-4 weeks, while individual campaigns built on the platform ship in hours. Conversion is SOC 2 Type II certified and GDPR/CCPA compliant. ## Product - [Agents](https://conversion.ai/agents): AI agents that run marketing operations on a schedule, on a trigger, or on demand. QA, intake, reporting, and campaign work handled by agents trained on your stack. - [Automations](https://conversion.ai/automations): Visual workflow builder with real-time triggers from CRM, warehouse, and product data. AI-powered branching, multi-source conditions, and enterprise-scale automation. - [Email Studio](https://conversion.ai/email): Drag-and-drop email builder with live CRM/warehouse fields, Liquid templating, brand governance, and pipeline-attributed analytics. - [Data Model](https://conversion.ai/data-model): Unified context layer with custom objects, native Salesforce sync, and direct warehouse connections (Snowflake, BigQuery, Databricks, Redshift, PostgreSQL). ## Solutions - [Marketing Ops](https://conversion.ai/solutions/marketing-ops): For MOps teams tired of duct-taping rigid data models, fragile Salesforce syncs, and slow campaign velocity. - [Marketing Leaders](https://conversion.ai/solutions/marketing-leaders): Pipeline-connected reporting, AI that multiplies your team, one platform instead of five. - [Account-Based Marketing](https://conversion.ai/solutions/account-based-marketing): Accounts as first-class objects, warehouse data for targeting, multi-contact orchestration, account-level pipeline reporting. - [Lead Scoring & Routing](https://conversion.ai/solutions/lead-scoring): AI-powered scoring with continuous learning from every signal (not just form fills), real-time routing, instant Salesforce sync. - [Lifecycle Engagement](https://conversion.ai/solutions/lifecycle-engagement): Product data in every campaign, lifecycle-stage workflows, AI-personalized content, cross-sell and upsell automation. - [Migration](https://conversion.ai/solutions/migration): Guided migration from your current marketing automation platform with 2-4 week implementation. ## Comparisons - [Conversion vs Marketo](https://conversion.ai/compare/marketo): Flexible data model, AI agents, native warehouse sync, modern email builder, 2-4 week implementation vs 8-12 weeks. - [Conversion vs Pardot](https://conversion.ai/compare/pardot): Enterprise-grade custom objects, SQL-level segmentation, warehouse-native data, AI agents, and modern campaign tooling vs legacy Pardot/Account Engagement. - [Conversion vs HubSpot](https://conversion.ai/compare/hubspot): Enterprise-grade custom objects, SQL-level segmentation, warehouse-native, advanced Salesforce sync, transparent pricing. - [Conversion vs Iterable](https://conversion.ai/compare/iterable): Purpose-built for B2B teams on Salesforce vs B2C/PLG roots, native bidirectional Salesforce sync, account-aware data model, AI agents. - [Conversion vs Customer.io](https://conversion.ai/compare/customer-io): Event-driven automation for B2B with no-code setup, native Salesforce sync, B2B account hierarchies, and pipeline attribution. - [Conversion vs Hightouch](https://conversion.ai/compare/hightouch): Warehouse activation plus full marketing automation in one platform — no separate CDP + MAP stack. ## Customer Stories - [People Data Labs](https://conversion.ai/customers/people-data-labs): Replaced Marketo and three other tools, cut campaign launch times from weeks to hours. - [GovWell](https://conversion.ai/customers/govwell): Unified five tools and went live with inbound capture in under six weeks to keep marketing in lockstep with a fast-growing GovTech business. - [Hostfully](https://conversion.ai/customers/hostfully): A single RevOps specialist runs 200K+ contacts with AI lead scoring and dynamic personalization, eliminating 100+ cloned segments after replacing Pardot. ## FAQ - [How long does it take to migrate off Marketo?](https://conversion.ai/solutions/migration): Most teams are fully implemented and live on Conversion in 2-4 weeks, compared to 8-12 weeks or longer for legacy platform onboarding. - [Does Conversion sync with Salesforce?](https://conversion.ai/data-model): Yes. Conversion has native, bidirectional Salesforce sync and runs alongside Salesforce CRM as the system of record. - [What data warehouses does Conversion connect to?](https://conversion.ai/data-model): Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL, with direct connections and no separate CDP required. - [Who is Conversion built for?](https://conversion.ai/solutions/marketing-ops): B2B SaaS marketing operations and revenue operations teams running complex, sales-led motions on Salesforce, typically replacing Marketo or Pardot. - [Is Conversion secure and compliant?](https://conversion.ai/security): Yes. SOC 2 Type II certified, GDPR and CCPA compliant, with SSO/SAML, SCIM provisioning, and no AI model training on customer data. ## Optional - [Blog](https://conversion.ai/blog): Perspectives on B2B marketing, AI agents, data infrastructure, and the modern marketing stack. - [Livestreams](https://conversion.ai/livestreams): Live sessions and replays for marketing and RevOps leaders. - [Events](https://conversion.ai/events): Dinners and in-person events for marketing and RevOps leaders. - [Security](https://conversion.ai/security): SOC 2 Type II certified, GDPR and CCPA compliant, SSO/SAML, SCIM provisioning, encryption everywhere, no AI model training on customer data. - [Company](https://conversion.ai/company): About Conversion, the team, and our mission. - [Book a Demo](https://conversion.ai/demo): Personalized walkthrough of the platform with a custom migration plan.