Our Tenets

1. 1. We're on offense. All the time.

   Urgency. Winning.

2. 2. Be proactive. This is your company.

   "We should do this" → "I will do this"

3. 3. Optimize for EV.

   EV (Expected Value) = value / cost

4. 4. Push fast. Iterate faster.

   Build, fail early, learn, and succeed sooner.

5. 5. Confront the brutal facts.

   While moving forward with unwavering optimism.

6. 6. Disagree then commit.

   Debate → Agree → Execute

7. 7. Champion the best ideas.

   Data overrules seniority.

8. 8. Customer obsession.

   Start with the customer and work backwards.

9. 9. Keep it simple. Steal from the best.

   Don't reinvent the wheel.

10. 10. We're on the same team.

    It's us vs. them.

conversion.ai