I often joke with James that this product is built because we didn’t start as marketers.
Our first product wasn’t marketing software. I shudder to say it — but it started with NFTs in Roblox. Then billboards in Minecraft. Then a Mariah Carey Roblox concert. Then an AI website builder.
When you're pivoting to find PMF, the only thing that matters is speed of experimentation. And we were fast builders. I picked James as my cofounder because he's the smartest builder I know. We could ship anything.
Meanwhile… we were struggling to get people on the phone.
I was spending more time inside clunky marketing tools than talking to users. Just trying to get leads into a list, send a relevant email, and track what happened next felt like a full-time job. Nothing worked the way it should. CRM data was a mess. Segments didn’t update. Campaigns looked broken in half our users’ inboxes.
We assumed it was a “just us” problem. Until we started talking to other marketers. They weren’t manually fixing a few workflows here and there like we were. MarOps leaders were spending 50%+ of their whole week fighting tools that should have been helping them.
So we pivoted again. We dove into marketing and became experts, and started with easy-to-solve problems. We launched SEO tools. Built Google Ads workflows. Tried clever point solutions to plug holes in the stack. But the same issue kept coming back: marketing ideas were getting blocked by technical limitations, all existing at the core layer.
Eventually, we realized we had to start from scratch.
Today, we’re excited to share that Conversion has raised a $28M Series A to build the entire modern marketing automation platform. The round was led by Abstract Ventures, with participation from HOF Capital, True Ventures, Antler, and top angels from OpenAI and across the AI and GTM world.
This raise helps us keep going — and go deeper — on building the platform we always wished existed.
What we’re building
Conversion is a fast, flexible MAP built for modern B2B marketing teams. We don’t think of it as purely email software or AI workflows. We think of it as your company’s growth engine — something that pulls together your product and CRM data, listens for buying intent, and triggers the right message in the right channel at the right time. Here’s what makes it different:
- A drag-and-drop email builder that actually respects your brand
- Magic Blocks that personalize based on product usage, plan, and firmographic data
- Real-time CRM and enrichment syncs that never quietly break
- No-code workflows that span the entire lifecycle
- Dynamic audience segmentation that just works
You shouldn’t need a team of RevOps specialists to send a great campaign. You shouldn’t be afraid of your automation tool. And you definitely shouldn’t be writing SQL to do basic personalization.
Conversion helps marketing teams move faster by making everything else feel easy.
How we got here
When we finally committed to building a Marketing Automation Platform, we took a different approach. This time, we were intentional. We interviewed over 200 marketers. We built hand-in-hand with design partners. And for the first time, getting feedback didn’t feel like pulling teeth — people were pinging us on Slack, asking to try the product and sending ideas unprompted.
That’s when it clicked. That’s what real product-market fit felt like. We didn’t even realize we had it until it was already happening.
Today, Conversion is trusted by over 4,000 companies, including Clay, Abacum, Paraform, Warmly, and HockeyStack. We’ve grown to nearly 8 figures in ARR in under two years. And we’ve done it by staying scrappy, focused, and relentlessly customer-driven.
What’s next
This raise gives us the space to go deeper on what matters: building the best modern marketing automation platform in the world.
We’re hiring across product, engineering, design, and GTM. If that mission excites you, we’d love to talk.
And if you’re tired of broken marketing workflows and generic campaigns, give Conversion a try. We’ll even send you 100 high-performing templates from top teams to help you hit the ground running.
In the midst of fundraising news, we are shipping incredibly fast and we are working on a lot of exciting things. We are excited to keep pushing!
