How HockeyStack Automated Persona-Based Nurtures and Drove Higher CTR with Conversion

THE CHALLENGE

Moving faster on high-intent leads, without manual work

HockeyStack’s marketing team knew which leads were warming up—but lacked the tools to act on that signal quickly.

Personalized nurture in HubSpot was slow, clunky, and too dependent on manual work. Every campaign required hours of setup, fragmented collaboration, and painful coordination between tools.

Stephanie Bian, Growth Lead at HockeyStack, wanted a better way to engage the right leads with the right message at the right time.

The goal:

• Automatically trigger warm nurture sequences
• Personalize content based on persona and behavior
• Build faster and collaborate better

THE SOLUTION

A streamlined, persona-based nurture flow in Conversion

Stephanie met Conversion’s team at a baseball game and sketched the idea in the stands. A few days later, her team had their first smart campaign up and running.

1. Lead list built in Salesforce
2. High-intent leads were identified and tagged for nurture based on marketing engagement and usage activity.
3. Plug-and-play audience sync
4. The tagged audience synced directly into Conversion, no additional tooling required.
5. Magic Enrichment → persona labeling
6. Conversion automatically enriched each contact with persona data, helping tailor messaging by role.
7. One smart sequence, personalized by persona
8. The team created a single workflow that dynamically changed content based on who the lead was and what they’d done—delivering relevant templates, feature overviews, or case studies.
9. Triggered by behavior, not guesswork
10. The entire sequence was timed based on previous interactions, increasing the chance of a meaningful response.

THE EXPERIENCE

Easy to use. Fast to launch. Preferred by the whole team.

The full campaign—from ideation to launch—was set up in under 30 minutes. No code. No frustration.

• Marketers could drag-and-drop clean, beautiful emails
• Content teams could personalize without asking for ops help
• Designers appreciated the control and visual polish

It was the first nurture campaign everyone genuinely enjoyed working on.

“It saved us so much time. We didn’t have to choose between speed and quality—Conversion gave us both.”

The onboarding was just as smooth. One call with the Conversion team, and everything was ready to go.

THE OUTCOME

Saving time and increasing customer engagement

With Conversion, HockeyStack was able to go from idea to live campaign in under 30 minutes—and see results in days, not weeks.

• 41% increase in clickthrough rate compared to previous nurture emails
• 60% reduction in time spent building campaigns
• 1 shared workflow that served 4 personas with personalized logic
• Zero dev or ops hours required to launch

Instead of building from scratch every time, the team created a single, enriched campaign framework that could flex by persona, funnel stage, and behavior. Conversion’s Magic Enrichment layered in firmographic context automatically, so content stayed relevant without constant hand-editing.

“We were spending hours stitching together emails, segments, and triggers. Now, it’s one place, one workflow, and better performance across the board.”

The campaign has since become a template for future launches. Content, design, and marketing ops teams now collaborate directly in Conversion to test subject lines, switch out content blocks, and spin up new variants in minutes.

Warm nurture went from a time-consuming chore to an agile, high-performing channel that’s easy to scale.