The Modern Marketing Automation Platform

I often joke with James that this product is built because we didn’t start as marketers.

Our first product wasn’t marketing software. I shudder to say it — but it started with NFTs in Roblox. Then billboards in Minecraft. Then a Mariah Carey Roblox concert. Then an AI website builder.

When you're pivoting to find PMF, the only thing that matters is speed of experimentation. And we were fast builders. I picked James as my cofounder because he's the smartest builder I know. We could ship anything.

Meanwhile… we were struggling to get people on the phone.

I was spending more time inside clunky marketing tools than talking to users. Just trying to get leads into a list, send a relevant email, and track what happened next felt like a full-time job. Nothing worked the way it should. CRM data was a mess. Segments didn’t update. Campaigns looked broken in half our users’ inboxes.

We assumed it was a “just us” problem. Until we started talking to other marketers. They weren’t manually fixing a few workflows here and there like we were. MarOps leaders were spending 50%+ of their whole week fighting tools that should have been helping them.

So we pivoted again. We dove into marketing and became experts, and started with easy-to-solve problems. We launched SEO tools. Built Google Ads workflows. Tried clever point solutions to plug holes in the stack. But the same issue kept coming back: marketing ideas were getting blocked by technical limitations, all existing at the core layer.

Eventually, we realized we had to start from scratch.

Today, we’re excited to share that Conversion has raised a $28M Series A to build the entire modern marketing automation platform. The round was led by Abstract Ventures, with participation from HOF Capital, True Ventures, Antler, and top angels from OpenAI and across the AI and GTM world.

This raise helps us keep going — and go deeper — on building the platform we always wished existed.

What we’re building

Conversion is a fast, flexible MAP built for modern B2B marketing teams. We don’t think of it as purely email software or AI workflows. We think of it as your company’s growth engine — something that pulls together your product and CRM data, listens for buying intent, and triggers the right message in the right channel at the right time.Here’s what makes it different:

• A drag-and-drop email builder that actually respects your brand
• Magic Blocks that personalize based on product usage, plan, and firmographic data
• Real-time CRM and enrichment syncs that never quietly break
• No-code workflows that span the entire lifecycle
• Dynamic audience segmentation that just works

You shouldn’t need a team of RevOps specialists to send a great campaign. You shouldn’t be afraid of your automation tool. And you definitely shouldn’t be writing SQL to do basic personalization.

Conversion helps marketing teams move faster by making everything else feel easy.

How we got here

When we finally committed to building a Marketing Automation Platform, we took a different approach. This time, we were intentional. We interviewed over 200 marketers. We built hand-in-hand with design partners. And for the first time, getting feedback didn’t feel like pulling teeth — people were pinging us on Slack, asking to try the product and sending ideas unprompted.

That’s when it clicked. That’s what real product-market fit felt like. We didn’t even realize we had it until it was already happening.

Today, Conversion is trusted by over 4,000 companies, including Clay, Abacum, Paraform, Warmly, and HockeyStack. We’ve grown to nearly 8 figures in ARR in under two years. And we’ve done it by staying scrappy, focused, and relentlessly customer-driven.

What’s next

This raise gives us the space to go deeper on what matters: building the best modern marketing automation platform in the world.

We’re hiring across product, engineering, design, and GTM. If that mission excites you, we’d love to talk.

And if you’re tired of broken marketing workflows and generic campaigns, give Conversion a try. We’ll even send you 100 high-performing templates from top teams to help you hit the ground running.

In the midst of fundraising news, we are shipping incredibly fast and we are working on a lot of exciting things. We are excited to keep pushing!

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Introduction:

Your website is the digital storefront of your business. An effective site is pivotal to creating an impactful online presence and success. Knowing what makes a good website is crucial in achieving your online objectives, whether related to e-commerce, information sharing, or building a follower base.

Crafting a Top-Notch Website: Your Guide to Key Success Ingredients

Building a good website might seem tricky, but it doesn’t have to be! It’s all about mixing the right components together to create a space that’s not only nice to look at but also easy and fun for your visitors to use.

Think about what grabs your attention when you visit a website - is it the cool design, how fast it loads, or how simple it is to find what you need? In our journey today, we’ll explore all the essential elements that make a website shine in the crowded online world. So, whether you’re building your first website or looking to improve an existing one, you’ll find something useful here! Let's dive in and discover the secrets to website success.

User-Friendly Navigation

Navigation Menu

The first element to consider when discussing what makes a good website is its navigation. A well-structured navigation menu is like a roadmap for your users. It should be clear, concise, and easy to use. Your menu should include essential pages such as Home, About Us, Services, Products, Blog, and Contact. Use descriptive labels to guide users effectively.

Intuitive Layout

A cluttered and confusing layout can turn visitors away. Ensure that your website layout is intuitive with a logical flow. The most important information should be easily accessible, and users should not have to dig deep to find what they need.

Responsive Design

In today's mobile-centric world, a responsive design is a must. A good website adapts seamlessly to different devices and screen sizes. This not only enhances the user experience but also positively affects your search engine rankings. Search engines like Google prioritize mobile-friendly websites in their rankings.

Compelling Visual Design

Visually Appealing

Aesthetic design is a critical factor in what makes a good website. Visitors are likelier to stay on a website that looks attractive and professional. Invest in high-quality images, use consistent color schemes, and maintain a clean design that aligns with your brand identity.

Readability

A visually appealing website must also prioritize readability. Choose legible fonts, maintain proper contrast between text and background, and ensure that text is well-spaced. Remember that users should be able to scan and read content effortlessly.

High-Quality Content

Engaging and Informative

Content is king, and it plays a pivotal role in determining what makes a good website. Your content should be engaging, informative, and relevant to your audience. Whether you're providing product descriptions, blog posts, or informative articles, make sure they add value.

Regular Updates

Keeping your content fresh and up-to-date is essential. Outdated information can harm your website's credibility and user experience. Regularly update your blog, product listings, and other content areas to stay relevant in your industry.

With tools like Seona, you can expedite your content creation process without compromising quality. It helps you craft content that is not only engaging and informative but also tailored to meet the needs and preferences of your target audience.

Branding

A  good website often transcends mere functionality, encapsulating a brand’s essence through visuals, content, and overall design. Consistent use of logos, color schemes, and a unified voice in a range can forge a lasting impression on visitors, morphing them into loyal customers or followers.

SEO Optimization

Keyword Research

To rank well on search engines like Google, you must conduct thorough keyword research. Identify the keywords and phrases your target audience is searching for and incorporate them naturally into your content.

On-Page SEO

Optimize every page of your website for search engines. This includes optimizing meta titles, meta descriptions, header tags (H1, H2, H3), and image alt text. Each page should target specific keywords related to your content.

High-Quality Backlinks

Acquiring high-quality backlinks from authoritative websites can significantly boost your website's SEO. Invest in outreach and content marketing strategies to earn backlinks from

reputable sources within your industry.

SEO too complicated?

Try out Seona by StyleAI. It’s an all in one AI SEO tool that automatically handles all aspects of your site’s SEO. Check it out here.

Mobile Optimization

Mobile optimization is no longer just an option; it is a critical component. A mobile-optimized website adapts seamlessly to various screen sizes, ensuring users on smartphones and tablets experience a website that is as coherent and navigable as on a desktop.

Optimized Images and Multimedia

Optimizing images and multimedia is critical to making a website attractive and efficient. Here's a simplified breakdown of its importance and how it's achieved:

• Select high-quality images and videos that are directly related to your content.
• Reduce image file sizes without losing noticeable quality to keep your site loading quickly.
• Ensure pictures look good on all device sizes by making them adaptable to different screens.
• Use modern formats and smart loading techniques to keep videos smooth without eating up user bandwidth.
• Add alt text to images and video captions for better accessibility and SEO.
• Let users control videos (play/pause) and image sliders for a friendly experience.
• Only use images and videos that are free to use, purchased, or used with permission.
• Adjust visual content to be appropriate and relatable for users from diverse backgrounds and locations.

Fast Loading Speed

Page speed is a critical factor in user experience and SEO. Slow-loading websites can frustrate users and lead to higher bounce rates. Optimize your website's performance by compressing images, using browser caching, and minimizing HTTP requests.

Secure and Trustworthy

Visitors want to feel safe when browsing your website. Implement security measures such as SSL certificates to encrypt data and protect user information. Display trust signals, such as trust badges and privacy policies, to reassure users that their information is safe with you.

Clear Calls to Action (CTAs)

Every page on your website should have a clear and compelling call to action. Whether it's signing up for a newsletter, making a purchase, or contacting your business, CTAs guide users toward their next steps. Use action-oriented language and strategic placement to encourage user engagement.

Accessibility

A good website should be accessible to all users, including those with disabilities. Ensure your website complies with accessibility standards such as WCAG (Web Content Accessibility Guidelines). This includes providing alternative text for images, using semantic HTML, and ensuring keyboard navigation.

Showcasing Testimonials and Reviews

Displaying testimonials and reviews enhances your credibility by providing third-party validations of your products or services, often acting as a key decision-making factor for potential customers or clients.

Feature detailed case studies or success stories that provide in-depth insights into how your product or service has positively impacted others, subtly offering a persuasive nudge towards conversion.

Social Media Integration

Integrate social media buttons and shareable content into your website. This lets users easily share your content on their social networks, increasing your website's visibility and engagement. Additionally, maintain an active social media presence to connect with your audience.

Analytics and Data Tracking

To continuously improve your website, you need data. Implement tools like Google Analytics to track user behavior, traffic sources, and conversion rates. Use this data to make informed decisions and refine your website over time.

Key Takeaway

When building your own personal website, it’s important to keep all the previous factors we’ve mentioned at the top of mind. Seem’s like a lot to manage? Don’t worry, we have your back. Here at StyleAI, we’ve built website building and SEO tools that take full advantage of AI, to help integrate all of these features into your personal website. Need a stunning website? Check out Levi. Need SEO help? Seona sounds perfect for you.

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Answer Engine Optimization (AEO) is an emerging strategy focused on optimizing content for appearances in AI-generated and voice-activated answers. With search technology constantly evolving, AEO ensures your content is well-positioned for these advanced search results.Modern browsing habits are shifting rapidly. With virtual assistants like Siri, Alexa, and Google Assistant on the rise, alongside AI search engines such as GPT, Gemini, Perplexity, and Claude, marketers are increasingly utilizing voice commands and AI search engines to access information. Optimizing for AEO enhances your chances of featuring in these voice-driven answers and emerging AI-generated responses.It's pivotal to understand that AEO is a branch of Search Engine Optimization (SEO), tailored for cutting-edge search technologies.While traditional SEO focuses on boosting content visibility for web-based search results, AEO goes further by addressing the distinct requirements of AI-generated and voice-based answers. Integrating AEO tactics into your SEO efforts positions your content for success in the ever-evolving search environment.Understanding AEO vs. SEOSearch Engine Optimization (SEO) and Answer Engine Optimization (AEO) both aim to enhance website visibility but function differently. SEO concentrates on climbing higher in search engine results pages (SERPs) to attract organic traffic.AEO specifically aims at delivering direct answers to user inquiries through AI search engines, such as GPT, Gemini, Perplexity, and Claude. These advanced AI-driven systems focus on processing user queries to provide accurate, concise responses, thereby enhancing user experience with swift access to information. Emphasizing the unique needs of AI search engines is essential for businesses seeking to optimize their