GovTech / AI
How GovWell Built a Marketing Engine That Scales as Fast as They Do
GovWell chose Conversion to keep marketing in lockstep with a fast-growing GovTech business, unifying five tools and going live with inbound capture in under six weeks.
See how marketing teams are replacing legacy tools and shipping AI-powered campaigns from a single platform.
Used by teams replacing
Marketo, Pardot, and HubSpot.


75%
Reduction in MOps hours
10x
Faster campaign launches
<4 wks
Avg. migration timeline
1B+
Real-time events processed
“Every time we dig into the platform, we find another use case worth building. It's not just solving the priorities I came in with, it's expanding what we can reasonably take on this year.”
Jason Ginsberg
Head of Marketing, GovWell
All stories (3)
GovTech / AI
GovWell chose Conversion to keep marketing in lockstep with a fast-growing GovTech business, unifying five tools and going live with inbound capture in under six weeks.
PropTech / SaaS
Hostfully replaced Pardot with Conversion's AI layer: lead scoring that learns from natural language, dynamic personalization that retires manual cloning, and competitor-aware ad audiences.
Data-as-a-Service
People Data Labs replaced Marketo, Pardot, and three scoring tools with Conversion, consolidating workflows, AI scoring, email personalization, and ad syncs into one platform run by a single marketer.
Get a personalized demo and see how marketing teams are replacing legacy tools with one AI-native platform.