Conversion Terms of Service

Last Updated: December 2025
Effective Date: January 1, 2026

These Terms of Service ("Terms," "Agreement") constitute a legally binding contract between you (either an individual or the entity you represent, "you," "your," "Customer") and Relentlo, Inc., a Delaware corporation doing business as Conversion ("Conversion," "we," "us," "our").​

By accessing or using the Conversion website, platform, applications, APIs, or related services (collectively, the "Services"), or by clicking "I agree" or a similar button or checkbox, you accept and agree to be bound by these Terms and our Privacy Policy, available at https://www.conversion.ai/privacy.

If you do not agree to these Terms, you may not access or use the Services.​

1. Definitions

"Account" means the account you create to access and use the Services, including any administrative, user, or sub-accounts associated with your organization.​

"Authorized User" means any individual to whom you grant access to your Account, including employees, contractors, agents, or affiliates authorized to use the Services on your behalf.​

"Customer Data" means any data, content, files, records, or other information that you or your Authorized Users submit, upload, transmit, or otherwise provide to the Services, including contact lists, campaign content, engagement data, integration data, and user-generated content.​

"Documentation" means the user guides, technical specifications, API documentation, and other materials we make available to assist you in using the Services.​

"Fees" means the amounts you owe us for use of the Services as set forth in the applicable Order Form, pricing page, or invoice.​

"Order Form" means a written or electronic ordering document, subscription agreement, statement of work, or similar instrument executed by both parties that references and incorporates these Terms.​

"Personal Data" (or "Personal Information") has the meaning given in Applicable Data Protection Laws, including the GDPR, UK GDPR, CCPA/CPRA, and other U.S. state privacy laws, and generally refers to information that identifies or relates to an identified or identifiable individual.

"Services" means the Conversion SaaS platform, including marketing automation tools, web and mobile applications, APIs, integrations, analytics, and related features and functionality, as updated from time to time.​

"Special Category Data" (or "Sensitive Personal Information"): Personal Data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic data, biometric data processed for identification purposes, health data, or data concerning sex life or sexual orientation. Conversion does not intentionally collect or process special category data and prohibits customers from uploading such information unless expressly authorized in writing via a separate amendment to the DPA or MSA.   

"Subscription Term" means the period during which you are authorized to access and use the Services, as specified in your Order Form or account settings, and any renewal periods.​

"Third-Party Products" means applications, services, integrations, or platforms provided by third parties that may be accessed through or used in connection with the Services, such as CRM systems, email providers, analytics tools, hosting services, and payment processors.​

2. Acceptance and Scope

These Terms apply to your access to and use of the Services and constitute the entire agreement between you and Conversion regarding the subject matter herein, superseding any prior or contemporaneous agreements, representations, or understandings, whether written or oral, except as otherwise provided in a separate written agreement signed by both parties.​

If you are entering into these Terms on behalf of an organization, you represent and warrant that you have the authority to bind that organization to these Terms, and references to "you" shall refer to that organization.​

We may modify these Terms from time to time by posting a revised version on our website at https://www.conversion.ai/terms or by providing notice to you via email or the Services. For material changes that adversely affect your rights, we will provide at least thirty days' advance notice, and your continued use constitutes acceptance. Changes required by law may take effect immediately.

3. Account Registration and Access

To use the Services, you must create an Account by providing accurate, complete, and current information, including your name, email address, company name, billing details, and any other information we reasonably request.​

You are responsible for maintaining the confidentiality of your Account credentials, including passwords and API keys, and for all activities that occur under your Account, whether authorized by you or not. You must notify us immediately of any unauthorized access or security breach.​

You may not share Account credentials, allow multiple individuals to use a single user login, or otherwise circumvent user-based licensing or access controls. You may add Authorized Users to your Account in accordance with the user limits set forth in your subscription plan.​

You represent and warrant that you are at least eighteen years of age and have the legal capacity to enter into these Terms. If you are under eighteen or the applicable age of majority in your jurisdiction, you may not use the Services.​

We reserve the right to suspend or terminate your Account or access to the Services if we believe you have violated these Terms, engaged in fraudulent or harmful activity, or for any other reason permitted by law or these Terms, with or without notice where permitted.​

4. Subscription Plans and Fees

The Services are provided on a subscription basis. Your subscription plan, Fees, payment terms, Subscription Term, user limits, usage allowances, and other terms are set forth in the applicable Order Form, on our pricing page at the time of purchase, or in your Account settings.​

All Fees are stated in United States dollars unless otherwise specified and are exclusive of taxes, duties, and other governmental charges, which you are responsible for paying. If you are required to withhold taxes, you will increase the amount paid to us so that we receive the full Fee amount net of withholding.​

Fees are due and payable in advance for each billing period, typically monthly or annually, unless otherwise stated in your Order Form. Payment is due upon invoice or, for self-service subscriptions, at the time of purchase or renewal via the payment method on file.​

We use third-party payment processors (e.g., Stripe) to handle billing and payment, subject to their terms and privacy policies. You authorize us and our payment processors to charge your designated payment method for all Fees owed, and we may store your payment information for recurring billing. If a payment fails, we may retry the charge, suspend your access to the Services, or terminate your Account after reasonable notice.​

Fees are non-refundable except as expressly provided in these Terms or required by law. If you cancel your subscription before the end of the Subscription Term, you will not receive a refund for Fees already paid, but you may continue to use the Services until the end of the then-current billing period.​

We reserve the right to modify our Fees and pricing upon at least thirty days' notice. Fee changes will take effect at the start of your next Subscription Term unless you cancel before the renewal date.​

If your use exceeds the limits of your subscription plan, such as the number of contacts, email sends, users, or API calls, we may charge overage fees as set forth in your plan or suspend your access until you upgrade your plan or reduce usage.​

5. Use of the Services

Subject to your compliance with these Terms and payment of applicable Fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Services during the Subscription Term solely for your internal business purposes and in accordance with the Documentation.​

You agree not to, and will not permit any Authorized User or third party to:

• Use the Services in violation of any applicable law, regulation, or third-party right, including intellectual property, privacy, or data protection laws.​
• Use the Services to send unsolicited commercial communications (spam), phishing messages, malware, or other harmful or illegal content, or to violate anti-spam laws such as CAN-SPAM, CASL, or GDPR e-marketing rules.
• Reverse engineer, decompile, disassemble, or attempt to derive the source code or underlying algorithms of the Services, except to the extent expressly permitted by applicable law.​
• Interfere with, disrupt, or impose an unreasonable burden on the Services, our servers, networks, or infrastructure, including through denial-of-service attacks, flooding, or excessive automated access.​
• Upload or process any Special Category Data, including health data or PHI, through the Services without prior written authorization from Conversion and, for PHI, a signed BAA. Any such unauthorized data may be deleted immediately upon discovery
• Circumvent, disable, or interfere with security features, access controls, usage limits, rate limits, or other protective measures.​
• Use the Services to store or transmit content that is unlawful, defamatory, harassing, abusive, fraudulent, obscene, or otherwise objectionable, or that infringes the rights of any third party.​
• Access or use the Services on behalf of, or for the benefit of, any third party, or resell, sublicense, or otherwise make the Services available to third parties, except as expressly permitted in writing.​
• Copy, modify, create derivative works from, distribute, publicly display, or publicly perform any part of the Services except as expressly permitted by these Terms.​
• Use the Services to develop, train, or improve a competing product or service, or to benchmark the Services against competing products without our prior written consent.​
• Scrape, crawl, or use automated means to access the Services other than through our published APIs and in accordance with applicable rate limits and documentation.​
• Remove, obscure, or alter any proprietary notices, labels, or marks on or within the Services.​

We reserve the right to monitor your use of the Services to ensure compliance with these Terms and applicable law, and to suspend or terminate your access if we determine, in our sole discretion, that you have violated these Terms.​

6. Customer Data

As between you and Conversion, you retain all right, title, and interest in and to Customer Data. You grant us a worldwide, non-exclusive, royalty-free license to use, reproduce, store, transmit, display, and otherwise process Customer Data solely to the extent necessary to provide the Services, comply with applicable law, enforce these Terms, and improve the Services in a manner that does not identify you or any individual.​

You represent and warrant that you have obtained all necessary rights, consents, and authorizations to submit Customer Data to the Services and to permit us to use Customer Data as contemplated by these Terms, including all rights and consents required under applicable privacy and data protection laws.​

You are solely responsible for the accuracy, quality, legality, and appropriateness of Customer Data, and for ensuring that your use of the Services and your processing of Personal Data comply with all applicable laws, including the GDPR, CCPA, CAN-SPAM Act, TCPA, CASL, and other privacy, marketing, and data protection regulations.​

You acknowledge that the Services may be used to send commercial electronic messages and that you are responsible for compliance with all anti-spam, telemarketing, and marketing consent laws. You must obtain proper consent from recipients, honor opt-out requests, include accurate sender information, and maintain required records.​

We do not review, approve, or endorse Customer Data, and we are not responsible for any claims, losses, or damages arising from Customer Data or your use of Customer Data in connection with the Services.​

We will process Customer Data in accordance with our Data Processing Agreement, which is incorporated into these Terms by reference. Where Customer Data includes Personal Data, the DPA sets forth the parties' respective obligations under applicable data protection laws.​

Upon termination or expiration of your subscription, or upon your written request, we will delete or return Customer Data in accordance with the DPA, subject to retention periods required by law or for backup, disaster recovery, or security purposes as set forth in the DPA and our Privacy Policy.​

7. Service Data and Analytics

In the course of providing the Services, we collect and generate Service Data, which includes usage logs, diagnostic data, performance metrics, aggregated statistics, anonymized or de-identified data derived from Customer Data, and other information about how you and Authorized Users interact with the Services.​

We own all right, title, and interest in Service Data. We may use Service Data to operate, maintain, support, and improve the Services; to develop new features and products; to generate benchmarks, insights, and analytics; and for any other lawful business purpose, provided that we anonymize or aggregate Service Data where possible and do not use it in a manner that identifies you or any individual without your explicit consent, except as necessary to provide the Services or as required by law.

We may create aggregated, anonymized, or de-identified datasets from Customer Data and Service Data that do not identify you or any individual. We own all rights to such datasets and may use and disclose them for any lawful purpose, including analytics, research, marketing, and product development.​

8. Intellectual Property

The Services, including all software, technology, designs, graphics, user interfaces, documentation, trademarks, logos, and other content provided by Conversion, are owned by Conversion and our licensors and are protected by copyright, trademark, patent, trade secret, and other intellectual property laws.​

Except for the limited license granted in Section 5, these Terms do not grant you any right, title, or interest in the Services or any Conversion intellectual property. All rights not expressly granted are reserved by Conversion.​

If you provide us with feedback, suggestions, ideas, or other input regarding the Services ("Feedback"), you grant us a perpetual, irrevocable, worldwide, royalty-free, fully sublicensable right and license to use, reproduce, modify, create derivative works from, distribute, and otherwise exploit the Feedback for any purpose without compensation or attribution to you.​

9. Third-Party Products and Integrations

The Services may integrate with or provide access to Third-Party Products. Your use of Third-Party Products is governed by separate terms and conditions and privacy policies established by the third-party providers.​

We do not control, endorse, or assume responsibility for Third-Party Products, and we are not liable for any issues, claims, losses, or damages arising from your use of Third-Party Products or their interaction with the Services.​

If you connect a Third-Party Product to your Account, you authorize us to access and exchange data with that Third-Party Product on your behalf as necessary to provide the integration functionality. You are responsible for configuring integrations, managing permissions, and ensuring compliance with the third party's terms and applicable law.​

We may suspend or disable Third-Party Product integrations if we believe they pose a security risk, violate these Terms, or interfere with the Services.​

10. Privacy and Data Protection

We collect, use, and disclose Personal Data in accordance with our Privacy Policy, which is incorporated into these Terms by reference and available at https://www.conversion.ai/privacy. 

Where you use the Services to process Personal Data on behalf of your customers, end users, or other third parties, you are the data controller (or "business" under the CCPA) and we are the data processor (or "service provider" under the CCPA). Our obligations as a processor are set forth in our Data Processing Agreement.​ Conversion does not process Special Category Data, including health data or PHI, unless explicitly agreed in the DPA. Customers are prohibited from using the Services for such data without these agreements.

You acknowledge that the Services involve the transmission, storage, and processing of data, including Personal Data, in the United States and potentially in other countries where we or our service providers operate. If you are located outside the United States, you consent to the transfer of Personal Data to the United States and other jurisdictions, subject to the safeguards and mechanisms described in the DPA and Privacy Policy.​

You are responsible for responding to data subject requests, privacy complaints, and regulatory inquiries related to Personal Data you control, and we will assist you as set forth in the DPA.​

11. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect the Services and Customer Data from unauthorized access, use, disclosure, alteration, or destruction, as further described in our Privacy Policy and DPA.​

Despite our efforts, no security system is impenetrable, and we cannot guarantee the absolute security of Customer Data or the Services. You acknowledge and accept the inherent security risks of internet transmission and electronic storage.​

You are responsible for implementing and maintaining appropriate security measures for your Account, including using strong passwords, enabling multi-factor authentication where available, restricting access to Authorized Users, and promptly notifying us of any known or suspected security incidents or unauthorized access.​

In the event of a data breach or security incident affecting Customer Data, we will notify you and cooperate with you in accordance with our incident response procedures and applicable law, as set forth in the DPA.​

12. Confidentiality

Each party may have access to confidential information of the other party, including business plans, technical information, pricing, customer lists, strategies, and other non-public information ("Confidential Information").​

Each party agrees to protect the other party's Confidential Information using the same degree of care it uses to protect its own Confidential Information, but no less than reasonable care, and to use Confidential Information only for purposes of performing its obligations or exercising its rights under these Terms.​

Confidential Information does not include information that: is or becomes publicly available through no breach of these Terms; was rightfully known to the receiving party without restriction prior to disclosure; is independently developed by the receiving party without use of or reference to the Confidential Information; or is rightfully received from a third party without confidentiality restrictions.​

The receiving party may disclose Confidential Information to the extent required by law or court order, provided that it gives the disclosing party prompt notice and reasonable cooperation to contest or limit the disclosure, unless prohibited by law.​

These confidentiality obligations survive termination of these Terms for a period of three years, except for trade secrets, which remain protected for as long as they qualify as trade secrets under applicable law.​

13. Warranties and Disclaimers

We warrant that the Services will perform materially in accordance with the Documentation under normal use. If the Services fail to conform to this warranty, your sole remedy and our sole liability is for us to use commercially reasonable efforts to correct the non-conformance or, if we cannot correct it within a reasonable time, to terminate your subscription and refund any prepaid Fees for the remaining Subscription Term.​

EXCEPT AS EXPRESSLY PROVIDED IN THIS SECTION, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE.​

WE DISCLAIM ALL IMPLIED WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING, USAGE, OR TRADE PRACTICE.​

WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE FROM VIRUSES OR OTHER HARMFUL COMPONENTS, OR THAT ANY DEFECTS WILL BE CORRECTED. WE DO NOT WARRANT OR GUARANTEE ANY SPECIFIC RESULTS FROM USE OF THE SERVICES.​

THIRD-PARTY PRODUCTS ARE PROVIDED "AS IS" WITHOUT ANY WARRANTIES FROM US. WE DISCLAIM ALL LIABILITY FOR THIRD-PARTY PRODUCTS.​

SOME JURISDICTIONS DO NOT ALLOW EXCLUSIONS OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE EXCLUSIONS MAY NOT APPLY TO YOU.​

14. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL CONVERSION, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, OR SERVICE PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING DAMAGES FOR LOSS OF PROFITS, REVENUE, GOODWILL, DATA, USE, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE), EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.​

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES, WHETHER IN CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE, WILL NOT EXCEED THE TOTAL FEES PAID BY YOU TO CONVERSION DURING THE TWELVE MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED DOLLARS IF NO FEES HAVE BEEN PAID.​

THE EXCLUSIONS AND LIMITATIONS IN THIS SECTION APPLY ONLY TO THE EXTENT PERMITTED BY APPLICABLE LAW. SOME JURISDICTIONS DO NOT ALLOW LIMITATIONS ON LIABILITY FOR INCIDENTAL, CONSEQUENTIAL, OR CERTAIN OTHER DAMAGES, SO THE ABOVE LIMITATIONS MAY NOT FULLY APPLY TO YOU.​

15. Indemnification

You agree to defend, indemnify, and hold harmless Conversion, its affiliates, and their respective officers, directors, employees, agents, and contractors from and against any and all claims, liabilities, damages, losses, costs, and expenses, including reasonable attorneys' fees, arising out of or relating to:

• Your or your Authorized Users' use or misuse of the Services.
• Customer Data, including any claims that Customer Data infringes or misappropriates the rights of any third party or violates applicable law.
• Your breach of these Terms or violation of any law or regulation.
• Your violation of the rights of any third party, including privacy, publicity, intellectual property, or other proprietary rights.
• Any claims arising from your upload or processing of Special Category Data, including health data or PHI, in violation of these Terms, the Privacy Policy, or applicable laws such as HIPAA. 
• Any dispute between you and your Authorized Users, customers, or other third parties.​

We reserve the right to assume the exclusive defense and control of any matter subject to indemnification by you, in which case you will cooperate with us in asserting any available defenses.​

16. Subscription Term and Termination

Your subscription begins on the date you first access the Services or the effective date set forth in your Order Form and continues for the initial Subscription Term specified in your plan or Order Form.​

Unless you cancel before the end of the Subscription Term, your subscription will automatically renew for successive renewal terms of the same duration as the initial Subscription Term, at the then-current Fees, unless either party provides written notice of non-renewal at least thirty days before the end of the then-current term.​

You may cancel your subscription at any time through your Account settings or by contacting us. Cancellation will be effective at the end of the then-current billing period, and you will not receive a refund for any prepaid Fees.​

We may suspend your access to the Services immediately if we believe you have violated these Terms, failed to pay Fees when due, or engaged in fraudulent, harmful, or illegal activity. We will provide notice of suspension and an opportunity to cure where reasonably practicable, except where immediate suspension is necessary to protect the Services, our other customers, or third parties.​

We may terminate your subscription and these Terms for cause upon thirty days' written notice if you materially breach these Terms and fail to cure the breach within the notice period, or immediately if the breach cannot be cured.​

Either party may terminate these Terms immediately upon written notice if the other party becomes insolvent, files for bankruptcy, or ceases to do business.​

Upon termination or expiration:

• Your right to access and use the Services will immediately cease.
• We will delete or return Customer Data in accordance with the DPA, subject to applicable retention requirements and backup practices.
• Any amounts owed to us as of the termination date will become immediately due and payable.
• Sections that by their nature should survive termination will survive, including Sections 6, 7, 8, 12, 13, 14, 15, 17, 18, 19, and 20.​

17. Modifications to the Services

We may modify, update, enhance, or discontinue any aspect of the Services at any time, including features, functionality, integrations, or availability, with or without notice.​

We will use reasonable efforts to notify you in advance of material changes that adversely affect your use of the Services, but we are not liable for any such changes or for any inability to access or use the Services resulting from modifications, maintenance, or downtime.​

18. Export and Sanctions Compliance

You represent and warrant that you are not located in, organized under the laws of, or ordinarily resident in a country or territory subject to comprehensive United States or European Union sanctions, and that you are not identified on any government list of prohibited or restricted parties, including the U.S. Treasury Department's Specially Designated Nationals and Blocked Persons List or the EU Consolidated List.​

You agree to comply with all applicable export control, sanctions, and trade restriction laws and regulations, including those of the United States and the European Union, and not to use the Services in violation of such laws.​

19. Dispute Resolution and Governing Law

These Terms and any disputes arising out of or relating to these Terms or the Services will be governed by and construed in accordance with the laws of the State of California, United States, without regard to its conflict of law principles.​

Any legal action or proceeding arising out of or relating to these Terms or the Services must be brought exclusively in the state or federal courts located in San Francisco County, California and each party irrevocably consents to the jurisdiction and venue of such courts.​ 

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property or Confidential Information.​

To the extent permitted by applicable law, you waive any right to a jury trial in any proceeding arising out of or relating to these Terms or the Services.​

If you are a consumer located in the European Union or United Kingdom, you may have mandatory consumer protection rights under local law that cannot be waived by these Terms, and nothing in this section limits those rights.​

20. General Provisions

Entire Agreement: These Terms, together with the Privacy Policy, DPA, and any Order Forms, constitute the entire agreement between you and Conversion regarding the Services and supersede all prior or contemporaneous agreements, understandings, or representations, whether written or oral.​

Assignment: You may not assign or transfer these Terms or any rights or obligations hereunder without our prior written consent. We may assign these Terms to any affiliate or in connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets. Any purported assignment in violation of this section is void.​

Severability: If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions will remain in full force and effect, and the invalid provision will be modified to the minimum extent necessary to make it valid and enforceable.​

Waiver: No waiver of any term or condition of these Terms will be deemed a further or continuing waiver of that term or any other term. Our failure to enforce any right or provision of these Terms will not constitute a waiver of that right or provision.​

Force Majeure: Neither party will be liable for any failure or delay in performance due to causes beyond its reasonable control, including acts of God, natural disasters, war, terrorism, labor disputes, governmental actions, or failures of internet or telecommunications infrastructure, provided that the affected party gives prompt notice and uses reasonable efforts to mitigate the impact.​

Independent Contractors: The parties are independent contractors. These Terms do not create a partnership, joint venture, agency, or employment relationship.​

Notices: All notices under these Terms must be in writing and will be deemed given when delivered personally, sent by confirmed email, or three business days after being sent by certified or registered mail to the addresses set forth in your Account or, for notices to Conversion, to the address in the "Contact Us" section. We may also provide notices to you via the Services or the email address associated with your Account.​

Language: These Terms are drafted in English. Any translation is provided for convenience only, and the English version will control in the event of conflict.​

No Third-Party Beneficiaries: These Terms are for the sole benefit of the parties and do not confer any rights on any third party, except that our affiliates, officers, directors, employees, and agents are intended third-party beneficiaries of the limitations of liability and disclaimers.​

Headings: Section headings are for convenience only and do not affect the interpretation of these Terms.​

21. Contact Us

If you have questions about these Terms or the Services, you may contact us at:

Relentlo, Inc. (Conversion)
300 Beale St, Suite A
San Francisco, CA 94105, USA
Email: [email protected]
Support: [email protected]

For privacy-related inquiries, please contact [email protected] or consult our Privacy Policy.

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