StyleAI is Now Conversion: The Journey to Our New Brand

We’re excited to introduce Conversion, the next evolution of StyleAI. Conversion isn’t just a new name; it’s the culmination of our vision, customer insights, and our mission to bring AI assistance to your entire marketing stack.

In B2B, brand is often treated as an afterthought. If Oracle NetSuite can generate $40B+ a year with a logo treatment straight out of the early 2000s, why should we even invest in branding?

Lately, we’ve seen the most successful startups use brand and design to stand out in a market where, before actual trial, products seem indistinguishable on paper. The number of “AI for ____” startup billboards we see while driving down the 101 is mind-boggling. We’ve always been confident that once customers use our product, they’ll see how it can transform their inbound strategy. But the old StyleAI didn’t tell that story. Time and time again, we heard that our brand didn’t reflect the full scope of what we offer.

From StyleAI to Conversion

When StyleAI first launched, we broke into a crowded market of application-layer AI companies by focusing on speed and clarity. Amongst a myriad of confusing point solutions and convoluted marketing copy, our pitch was clear: build a custom site in under three minutes with best-practice design tailored to your business. But that was always just the beginning of our journey. For founders and business owners relying on inbound traffic, a strong landing page is early table stakes. Along the way, we deepened our investment in data, optimization, and the science of creating high-converting user experiences. As we expanded into SEO and Google Ads, over 6,000 businesses came to trust our platform.

Our true north star has always been impact, first for small businesses and now for enterprises. The same challenges that small ventures face, such as attributing real customers to inbound sources, setting up ad accounts most effectively, and sifting through the data that truly matters, also plague companies generating hundreds of millions in revenue.

Conversion perfectly captures that growth. It’s the tangible result every marketer, founder, and team leader seeks. It’s the heartbeat of our product - turning intelligence into action, turning leads into loyalists, turning traffic into trust.

Designing for AI

In the past, “brand” simply meant a clever logo. Today, it’s defined by how users interact with and talk about your business. An identity that’s memorable has business value that’s hard to quantify, but is evidently clear. That’s why redefining StyleAI had two key goals:

1. Building a universal identity: We needed a name that reflects our focus on turning insights into action and driving real results. Conversion captures this commitment to growth and impact, ensuring that as we evolve, we remain true to empowering your business.
2. Unifying distinct products: While all of our tools run on a shared data layer (the Workshop), we also wanted to celebrate and maintain the individual tools and teammates our 6,000+ customers have come to trust. Seona and Adwin remain the pillars of our ecosystem. By unifying them under Conversion and building a shared visual lexicon, we provide clarity without compromising the unique value and reliability of each product.

In a world where many AI companies pitch themselves as human “replacements,” we see things differently. Seona and Adwin were built as AI teammates designed to enhance (not replace) your domain expertise and creativity. Each has distinct cognition points that complement your decision-making, rapidly analyzing data to uncover hidden trends and opportunities.

Building an experience, not just a look

We’re not shy about the hours spent perfecting every kerning detail. Here are some of the things we worked on as part of the rebrand:

1. A new logo that represents progress and direction, turning potential into results.
2. A professional yet approachable color palette and type system, blending the precision of enterprise AI with the warmth and clarity of human insight.
3. A fully redesigned UI system and component library, built from the ground up to unify our dashboards and tools.

But aesthetics are secondary to how you experience them: in the product, in our support interactions, in every conversation. Because brand isn’t just designed, it’s lived.

Why now?

We’re at a pivotal moment. AI-driven insights are everywhere, and nearly every platform claims it can 10x or 1000x your results. So how do you truly stand out? By focusing on genuine relationships, measurable impact, and forging authentic connections with the people who matter.

We aim to be your partner: the resource you rely on to pinpoint what's working, optimize what isn’t, and chart your next big move with confidence. That’s why we chose this moment to align our product and identity with the promise we’ve always made: delivering actionable insights that power real conversions.

Your feedback, our future

While crafting our new brand, we spoke with many of you: marketers, founders, product teams, and small business owners. You told us how crucial it is to trust the data in front of you. You want a tool that’s:

• Powerful enough to process vast streams of data
• Intuitive enough to seamlessly fit your workflow
• Flexible enough to evolve with your goals and strategies

This feedback led us here. And it will continue to guide everything we do. Because the best products grow from real collaboration.

What’s next?

You’ll start noticing the new Conversion identity across our platform, website, and social channels. This update brings a refined visual system and a more intuitive UI, but our mission remains the same: turning data into growth, ideas into reality, and potential into results.

• Product enhancements: We’ve already started to roll out new dashboards, streamlined funnels across products, and deeper collaboration features. You’ll see a new site, refreshed social pages, and new blog, “The Wayfinder”, all launched as well.
• AI insights: Our AI-driven analytics engine keeps learning from your usage, offering more predictive insights and truly data-driven recommendations.
• Community support: Expect more how-to guides, live webinars, and Q&A sessions. Because you’re not just a user but our partner in this journey. We’ve seen huge impacts on educational resources’ impact on customer success, and it’s something we are doubling down on in 2025.

You’ll see this vision reflected across our entire brand and product, starting today.

Celebrating Conversion

In just under three weeks, Levi and I led this in-house effort, with support from our frontend engineers Matthew Rowland and Timofey Makhlay; Special thank you to freelancer Annika Mussell for help with the animations.

A second thank you to our larger team and our cofounders, Neil and James. Believe it or not, after aligning on the vision, our ICP, and the messaging that matters to both us and our customers, they trusted us with full ownership to build this brand identity from the ground up. Very rarely do founding teams put that much trust in their designers. As those who design know, designers rarely have input on how to code or sell, yet everyone has opinions on design. That’s why we’re especially grateful for a team that entrusted us with a product and brand that means so much to them.

At Conversion, we believe a brand’s real power lives in how it empowers the community and the businesses around it. So while we may have a new name, the focus remains on the tangible results you hopefully achieve.

This is just the start. We can’t wait to see how you use Conversion to drive real results. Until then - keep converting (do you like the tagline? A little trite?)