The Challenge: Scaling SEO for Sustainable Growth

Textla, a leading SMS marketing platform, empowers small businesses to engage customers effortlessly through text messaging. Their product suite includes bulk SMS campaigns, keyword opt-ins, two-way messaging, advanced analytics, and deliverability tracking- all within an intuitive and cost-effective platform.

Like many high-growth B2B software companies, Textla faced the challenge of scaling its organic traffic. Once product-market fit was achieved, distribution became a key priority, and SEO emerged as a critical channel for driving sustainable inbound leads. But Jeremy and his team would spend hours manually researching keywords, referencing relevant content, and writing content to rank - only to not always see that content rank organically. The team needed a solution that could streamline content production while maintaining quality and relevance, and have domain knowledge of their space. Generic GPT outputs failed to deliver this.

The Solution: Seona’s AI-Powered SEO Automation

With the help of Seona, Conversion’s AI-driven SEO solution, Textla rapidly implemented a structured, data-backed content strategy.

1. Topic Clusters for Topical Authority Conversion’s dedicated success manager helped Textla establish topic clusters within hours of onboarding. This structured approach enabled them to categorize and organize existing content while also crafting a coordinated content roadmap. By building topical authority, Textla was able to signal domain expertise to search engines, improving their ability to rank competitively.

2. Smart Keyword Selection with Seona Score Seona's proprietary scoring system helped Textla identify high-value, acquirable keywords with strong search volume and low competition. Some of the key targets included:

   • ROI marketing analysis
   • How to track SMS campaign performance
   • SMS marketing best practices
   • SMS marketing for nonprofits
   • How much does SMS marketing cost?
   • Best time to send SMS marketing

3. AI-Generated, Brand-Consistent Blogs at Scale To execute their content plan efficiently, Textla automated a full-cycle blog production workflow using Seona. Their custom AI model, trained on Atlas, ensured that:

   • Blogs were generated on a biweekly cadence (8 high-quality articles per month)
   • Each post adhered to Textla’s unique brand tone and included strategic CTAs to their landing page
   • The content was SERP-optimized, referencing top-ranking pages to determine the most critical topics, word count benchmarks, and meta descriptions

Within days, one blog—"Breaking Down SMS Marketing ROI: Is It Worth the Investment?"—became Textla’s third most-visited page, accounting for nearly 3% of total web traffic.

The Results: Measurable Growth

1. 56% Increase in Organic Traffic By consistently producing high-quality, search-optimized content, Textla experienced a 56% increase in organic traffic within months.
2. Real-Time Site Improvements Seona’s live code-change capabilities allowed Textla to implement technical SEO optimizations across their entire site instantly, with one-click setup. As a result, their Google PageSpeed Insights score improved from 7.9 to 10, enhancing user experience and site performance.
3. Competitive Insights for Continuous Growth Seona also provided real-time competitor intelligence, uncovering their rivals’ top pages and highest-performing keywords, updated in real time. Jeremy is able to get direct insights into competitors and apply these directly to upcoming content plans, all under one roof.

Ready to scale your content and SEO strategy like Textla? Discover how Conversion can help your business dominate search rankings effortlessly. Get Started Today.