A flexible data model for the entire lifecycle.
Create hyper-targeted audiences from product usage, CRM records, data warehouse tables, and more — built for MarOps teams and data teams alike.
Build hyper-targeted campaigns
Join product usage data, custom events, CRM objects, enrichment, and warehouse data to create living, breathing segments without writing code through our unified query engine. Use that data to create audiences, campaigns, snippets, emails, and more.
Connect all of your data
Plug in your CRM, data warehouse, enrichment tools, and custom webhooks to hundreds of platforms. Instantly use data from anywhere in your stack to build precise, auto-updating audiences, campaigns, emails, and more.
Build complex audiences
Use our unified query engine to build audiences with advanced logic, real-time behaviors, and data from every part of your stack. Segment not just on contact-level fields, but custom objects, opportunity data, and any event taken by a contact.
Two-way data syncing
Keep your CRM and MAP always in sync — with no exports, no duplicates, no manual updates. Automatically write back to SFDC custom objects, campaign statuses, and opportunities in real time.
Detailed event logs
See every open, click, page view, and custom product event from your data warehouse — across every contact and company. Track who entered or exited a workflow, and when.
How HockeyStack Automated Persona-Based Nurtures and Drove Higher CTR with Conversion
Hockeystack uses Conversion to qualify, route, and engage high-intent leads — automatically. It helped their sales team close deals 2x faster.
Turn Every Form Fill-Out Into Your Next Customer
Trigger personalized emails and actions based on real-time behavior, not static lists.
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