Marketo was built in 1998. Conversion is built for today.
Marketo was built for lead databases and batch sync. Conversion is built for the modern data stack, where CRM objects, product events, and enrichment live in one place. Use a unified query engine to segment in realtime, orchestrate workflows instantly, and ship campaigns faster with a WYSIWYG builder, AI-assisted creation, and deliverability included. And when you need help, you get white-glove onboarding plus 24/7 support without ticket queues or bloated support tiers.
Why customers choose Conversion over Marketo
The Case for Conversion
Legacy marketing platforms are stuck in the 2000s. Conversion is built for speed and personalization. Here’s why modern B2B teams are making the switch.
Ensure every contact stays clean and accurate with built-in email deduplication, querying on account and opportunity data, and strong custom object support.
Use AI enrichment, logic, previews, and guardrails directly inside your automations so every step is powered by reliable, native AI.
Create polished, on-brand emails and forms with an intuitive builder designed for modern marketers, not legacy templates.
Control field mappings, sync directions, object rules, and read/write behavior. Support a contact-only model and work across companies and opportunities with ease.
Activate product usage data, warehouse integrations, and any custom object. Trigger, filter, and segment on every relationship field without limitations.
Protect your domain with dedicated IPs, automatic warming, built-in validation, marketing vs non-marketing safeguards, and strict subscription controls.
Built for modern enterprises
Create faster. Stay aligned. Scale with confidence. Conversion gives every team the power to automate, personalize, and grow.
Give your team enterprise-grade control: granular permissions, comprehensive audit trails, SOC 2 Type II compliance, SSO, SCIM, and premium support.
Bring in data from custom objects, CRM, engagement signals, and warehouse. Power GTM automations that adapt to any model — free trials, usage-based billing, or sales-led onboarding.
Organize all your marketing activities with Conversion campaigns, bi-directionally sync to SFDC for reporting, and implement global tokens to scale.
Connected to every piece of data
Conversion integrates with the tools you already use for sales and marketing, including your CRM, data warehouse, CDP, slack, and custom webhooks.
How HockeyStack Automated Persona-Based Nurtures and Drove Higher CTR with Conversion
Hockeystack uses Conversion to qualify, route, and engage high-intent leads — automatically. It helped their sales team close deals 2x faster.
Frequently Asked Questions
Experience how an AI-native platform approaches security, privacy, and data handling differently from legacy marketing automation.
Migration is smooth and fast with your dedicated deployment strategy team. Most customers fully transition in 2 to 6 weeks depending on scope.
Yes, and more. Conversion is built for enterprise scale with advanced syncing pipelines, powerful workflow logic, and granular segmentation that outperforms legacy systems.
AI native means Conversion was designed with AI at the foundation. Every feature runs with AI level performance, low latency, and built-in guardrails that keep your content accurate, consistent, and reliable at scale.
While Marketo has a robust SFDC sync, it lacks many features that allow marketing teams to run their operations efficiently. Conversion allows you to configure field mappings, syncing rules, and read/write rules. We also support contact-only data models, querying company and opportunity data, and custom objects.
Unlike legacy marketing platforms that charge on total database contacts, Conversion only charges on marketable contacts. This means you can store as many contacts as you want without paying extra or feeling pressure to shrink your database.
Turn Every Form Fill-Out Into Your Next Customer
Use workflows to qualify, enrich, and engage leads the moment they convert.
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