Orchestrate Every Journey
Put every lead on the right path. Conversion helps you create dynamic workflows that adapt to your buyer’s behavior, product usage, and CRM data — so every message lands at the right time.
Workflows that adapt to every lead
Trigger the right emails, sync CRM data, and update audiences automatically. Conversion's no-code builder lets you launch advanced journeys in a few clicks.
Automate every contact’s marketing journey
Build logic around any action — clicks, opens, usage, CRM changes, and more. Then use that logic to trigger messages, assign reps, or update your systems.
Qualify inbound leads faster
Score leads in real-time and automatically route them to the right workflows. Move faster on high-intent leads and keep your CRM in sync.
Auto-enrich leads with web scraping and AI
From partial form fills to full records — Conversion uses AI and real-time web scraping to find the data your team needs.
Track every step
See how each lead moves through your workflows and where they drop off. Make optimizations based on real-time data.
Built for every team
Score leads based on behavior, product usage, and enrichment data.
Send the right message based on where each lead is in their journey.
Pull in contact and company data to sort contacts into clean, consistent personas.
Use workflows to fix your CRM, reduce noise, and eliminate manual updates.
Welcome, onboard, upsell, and re-engage across the full customer lifecycle.
Trigger emails based on account activity, billing events, or usage.
Connected to every piece of data
Conversion integrates with the tools you already use for sales and marketing, including your CRM, data warehouse, CDP, slack, and custom webhooks.
How HockeyStack Automated Persona-Based Nurtures and Drove Higher CTR with Conversion
Hockeystack uses Conversion to qualify, route, and engage high-intent leads — automatically. It helped their sales team close deals 2x faster.
Build faster to go further
Get up and running instantly with customizable, out-of-the-box templates.
Follow up after demo requests or webinar signups with personalized emails and scheduling nudges.
Deliver relevant webinars, ebooks, or blog content to educate and warm leads.
Rekindle interest with targeted outreach based on why deals were lost.
Score contacts in real time based on behavior, engagement, and firmographics.
Send Slack updates when high-intent actions or priority events occur.
Fill in missing firmographic or personas by syncing with external sources.
Turn Every Form Fill-Out Into Your Next Customer
Trigger personalized emails and actions based on real-time behavior, not static lists.
