Conversion vs. HubSpot

HubSpot was built in 2006. Conversion is built for today.

Comparing HubSpot Marketing Hub and Conversion? Conversion is built for teams that run Salesforce and a modern data stack, and still need to ship campaigns fast. Our flexible data model unifies CRM objects, product events, and enrichment in one place, powered by a single query engine you can reuse across segments and workflows. Launch faster with a WYSIWYG email builder, AI-assisted creation, native deliverability, and campaigns built for scale. And when you need help, you get white-glove onboarding plus 24/7 support without ticket queues or wait times.

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Why customers choose Conversion over HubSpot

Flexible data model (FDM) built for CRM + product data

HubSpot supports custom objects, but it’s still CRM-first. Once you’re modeling real product and lifecycle data with richer relationships, teams end up stretching objects and properties to fit.

Data model

Native data warehouse sync (Snowflake, BigQuery, Redshift) designed for activation

HubSpot is designed to activate data living inside HubSpot. Warehouse-driven activation usually means ETL/reverse-ETL plus property mapping and workflow/list logic, which is brittle once you scale events and objects.

Data activation from warehouse

Enterprise-grade two-way SFDC sync designed for ops control with dedicated field mappings

HubSpot’s Salesforce integration exists, but it’s built to keep HubSpot CRM in sync, not to operate as a Salesforce-first system of record. Coverage and behavior vary by object, and deeper needs often turn into constraints and ongoing sync babysitting.

SFDC sync

One query layer across CRM objects, product events, and enrichment data

HubSpot logic fragments across lists, workflow enrollment criteria, and object/property constraints. You can do a lot, but you often rebuild the same audience rules in multiple places.

Unified query engine

AI enrichment and actions embedded directly in workflows

HubSpot can add AI and automation, but “enrich, classify, then route” workflows often end up split across tools or require higher-tier features and extra setup to behave like a real orchestration layer.

AI Workflows

Avoid paying for “database bloat” when only a subset is truly active

HubSpot pricing can climb quickly as contacts, seats, and hubs add up. Enterprise teams often end up paying for a wide surface area even if only part of the database is actively being orchestrated.

Cost model

Built to plug into the modern stack (warehouse, enrichment, Slack, etc.)

HubSpot has a big ecosystem, but the default assumption is still “data lives in HubSpot.” Once your source of truth is Salesforce plus warehouse plus product events, integrations become a patchwork of sync rules.

Modern integrations

Robust campaigns with true reusable tokens and structure

HubSpot campaigns are mainly for organizing and measuring assets. They don’t function like a true campaign architecture with reusable, tokenized building blocks across assets and workflows. They don't have sidebar, enterprise foldering.

Campaigns and tokens

WYSIWYG email builder + AI-assisted creation, with reusable dynamic components (Magic Blocks / Snippets)

HubSpot’s builder is strong, but at scale teams still struggle with reuse and consistency across large campaign libraries without heavy process and templating discipline.

Email builder

Native, managed deliverability tooling and guidance included (Dedicated IP, Servers, Warming, etc.)

Dedicated IP is an add-on in HubSpot, with its own warm-up process. Deliverability at scale becomes another purchase and operational dependency.

Email deliverability

White-glove onboarding plus 24/7 live Slack/Teams support, no ticket queues

With HubSpot, support is typically ticket-based with wait times and escalations. When something breaks mid-campaign, you’re often stuck in the queue instead of getting immediate help.

White-glove onboarding & 24/7 deployment strategy team

The Case for Conversion

Legacy marketing platforms are stuck in the 2000s. Conversion is built for speed and personalization. Here’s why modern B2B teams are making the switch.

image showing price per usage in the conversion app

Fully Configurable Salesforce Sync

Control field mappings, sync directions, object rules, and read/write behavior. Support a contact-only model and work across companies and opportunities with ease.

Smarter Data Foundations

Ensure every contact stays clean and accurate with built-in email deduplication and detailed data controls that HubSpot cannot match.

AI Built Into Every Workflow

Use AI enrichment, logic, previews, and guardrails directly inside your automations so every step is powered by reliable, native AI.

Design-first email builder

Create polished, on-brand emails and forms with an intuitive builder designed for modern marketers, not legacy templates.

Deep Product and Custom Object Integration

Activate product usage data, warehouse integrations, and any custom object. Trigger, filter, and segment on every relationship field without limitations.

Deliverability Built for Modern Teams

Protect your domain with dedicated IPs, automatic warming, built-in validation, marketing vs non-marketing safeguards, and strict subscription controls.

Built for modern enterprises

Create faster. Stay aligned. Scale with confidence. Conversion gives every team the power to automate, personalize, and grow.

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preview images of the conversion app for enterprise customers

Enterprise Compliance

Give your team enterprise-grade control: granular permissions, comprehensive audit trails, SOC 2 Type II compliance, SSO, SCIM, and premium support.

Custom Data Models

Bring in data from custom objects, CRM, engagement signals, and warehouse. Power GTM automations that adapt to any model — free trials, usage-based billing, or sales-led onboarding.

Asset Organization

Organize all your marketing activities with Conversion campaigns, bi-directionally sync to SFDC for reporting, and implement global tokens to scale.

Integrations

Connected to every piece of data

Conversion integrates with the tools you already use for sales and marketing, including your CRM, data warehouse, CDP, slack, and custom webhooks.

HockeyStack

How HockeyStack Automated Persona-Based Nurtures and Drove Higher CTR with Conversion

Hockeystack uses Conversion to qualify, route, and engage high-intent leads — automatically. It helped their sales team close deals 2x faster.

Read Case Study

Frequently Asked Questions

Experience how an AI-native platform approaches security, privacy, and data handling differently from legacy marketing automation.

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How difficult is migrating from HubSpot Marketing Hub to Conversion?

Migration is smooth and fast with your dedicated deployment strategy team. Most customers fully transition in 2 to 6 weeks depending on scope.

What does AI native actually mean?

AI native means Conversion was designed with AI at the foundation. Every feature runs with AI level performance, low latency, and built-in guardrails that keep your content accurate, consistent, and reliable at scale.

How does the Salesforce sync in Conversion differ from HubSpot?

Conversion offers a true bi-directional sync with Salesforce that preserves native object relationships, lead/contact handling, and record linking. We sync all your contact/account links, conditionally sync while maintaining links for un-synced contacts, and allow you to perform Salesforce-native actions like lead conversions, task creation/assignment, and campaign assignment. More accurate data, happier marketers!

Can Conversion support complex data models?

Absolutely. Conversion natively handles custom objects, product usage data, enrichment sources, and warehouse integrations so your segmentation and triggers stay accurate.

What if HubSpot is my CRM and I want to use Conversion as my MAP?

We currently only support Salesforce as a CRM. HubSpot CRM support is coming soon!

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