Conversion Cookie Policy

Last Updated: December 2025
Effective Date: January 1st, 2026

This Cookie Policy explains how Conversion uses cookies and similar technologies on our website and services, and how you can control them.​

What Cookies Are and How We Use Them

Cookies are small text files that are stored on your device by a website or service. They allow the website to recognize your device, remember your preferences, and understand how you use the site.​

When you visit our website or use our services, we and our partners may set cookies and related technologies such as pixels, tags, local storage objects, and scripts in your browser. These technologies help us:

• Provide essential site functionality, including security and authentication.
• Remember your preferences and settings.
• Understand how visitors use our site, including which pages are most popular and how users navigate between them.
• Measure the effectiveness of our marketing and improve campaigns.
• Deliver and measure personalized advertising, subject to applicable law and your choices.​

Categories of Cookies

For clarity and control, we group cookies and similar technologies into the following categories:​

1. Essential cookies:
   These are necessary for the operation of the site and cannot be switched off in our systems. They are usually set in response to actions you take, such as logging in, setting privacy preferences, filling in forms, or navigating between pages. They support authentication, security, load balancing, and basic functionality. Without these cookies, certain services or features may not function properly.​
2. Functional cookies:
   These enable enhanced functionality and personalization, such as remembering your language or display preferences, storing UI or notification settings, or recalling your last viewed items. If you do not allow these cookies, some or all of these features may not function optimally, but core services should continue to work.​
3. Analytics cookies:
   These help us understand how visitors interact with our website and services by collecting information in aggregate form, such as number of visitors, which pages are visited, how long users stay, and where traffic comes from. We typically use third-party analytics tools such as Google Analytics or similar services configured to limit direct identification, for example by truncating IP addresses and avoiding combination with other data for profiling without consent.​
4. Advertising and marketing cookies:
   These cookies may be set through our site by us or our advertising partners. They may be used to build a profile of your interests, show relevant ads on other sites, limit how often you see an ad, and measure campaign performance. They rely on identifying your browser and device and tracking your activity across different websites and services, which is why explicit consent and opt-out mechanisms are required in many jurisdictions.​
5. Session replay and experience tools:
   Some tools record anonymized or pseudonymized interactions with our website (such as mouse movements, scrolling, and clicks) to help us understand usability issues and improve the user experience. Where these tools are used, we configure them to mask sensitive fields and obtain consent where required, and we offer opt-out options.​

Legal Basis and Consent for Cookies

In jurisdictions such as the EU and UK, we are required to obtain your consent before placing non-essential cookies (for example analytics, advertising, and certain functional cookies) on your device.​

Our use of cookies and similar technologies is based on:

• Our legitimate interests for essential cookies necessary for providing the service you request, maintaining security, and ensuring network management.
• Your consent for non-essential cookies, which you can provide, refuse, or withdraw at any time using the mechanisms described below.​

Under CCPA/CPRA and similar US state laws, certain uses of cookies that involve sharing information with third parties for cross-context behavioral advertising may be considered “selling” or “sharing” personal information, triggering opt-out rights.​

Cookie Banner and Preference Management

When you first visit our website from a jurisdiction where consent is required, you will see a cookie banner or similar interface that:

• Explains that we use cookies and similar technologies and why.
• Provides a link to this Cookie Policy and to our Privacy Policy.
• Offers clear options such as “Accept all,” “Reject non-essential,” and “Customize,” without pre-ticked boxes for non-essential categories.​

You can choose to:

• Accept all categories of cookies, in which case we will activate all non-essential cookies described in this Policy.
• Reject non-essential cookies, in which case only essential cookies remain active.
• Customize your choices by enabling or disabling specific categories, such as analytics or advertising cookies, using a preference center.​

Your preferences are stored for a defined period (for example up to 12 months), after which you may be asked again to confirm or update your choices, or earlier if we make significant changes to our use of cookies or if applicable law requires renewed consent.​

You can revisit and change your choices at any time using a persistent link or interface, often labelled “Cookie Settings,” “Privacy Settings,” or similar and made available in the footer or within account settings.​

Browser and Third-Party Controls

In addition to using our on-site controls, you can manage cookies and similar technologies through your browser and, in some cases, through third-party tools:​

• Most browsers allow you to block or delete cookies using their settings, typically located under “Privacy” or “Security.” You can usually configure the browser to block all cookies, only accept first-party cookies, or prompt you each time.
• Deleting or blocking cookies may impact your experience and could prevent you from using some features, especially those relying on authentication or session continuity.
• You can opt out of certain third-party analytics and advertising tools via their own opt-out mechanisms, for example Google Analytics opt-out add-ons, or industry programs such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).​

Where we use advertising cookies that are subject to CCPA/CPRA sharing rules, we also provide a “Do Not Sell or Share My Personal Information” or equivalent link or control that allows California residents and similarly protected users to opt out of such data sharing.​

Use of Third-Party Cookies

Some cookies and similar technologies on our website are set by third parties, including analytics providers, advertising networks, social media platforms, and integration partners. These third parties may collect information about your online activities over time and across different websites and services, subject to their own privacy policies and terms.​

Examples include:

• Analytics providers that measure site usage and performance.
• Advertising platforms that deliver and measure ads and build audiences.
• Social media platforms that enable social sharing or sign-in features.
• Tools that power support chat, feedback widgets, or embedded content.​

We seek to ensure that these third parties are contractually bound to process data in line with applicable data protection laws and only for the purposes we specify, but we do not control all aspects of their independent use. You should consult their privacy and cookie notices for more information and exercise rights and choices available through their settings as well.​

Retention and Deletion of Cookies

Cookies have different lifespans. Some are “session” cookies that expire when you close your browser. Others are “persistent” cookies that remain until they expire or you delete them.​

We aim to configure cookies for retention periods that are proportionate to their purpose. For example:

• Essential session cookies typically last only for the duration of your visit or login session.
• Preference cookies may persist for several months up to about a year, so we can remember your settings.
• Analytics cookies may persist for up to around 13 to 24 months, depending on the tool’s configuration, to support year-over-year analysis while limiting long-term tracking.
• Advertising cookies may persist for periods defined by the third-party provider, often several months, but are subject to your opt-out choices.​

You can delete cookies manually at any time using your browser settings. Doing so will remove the identifiers associated with your device and may reset your preferences on our site.​

Changes to This Cookie Policy

We may update this Cookie Policy from time to time, for example to reflect changes in the cookies we use, our services, or legal requirements. When we make material changes, we will update the “Last Updated” date and may provide additional notice where required, such as through the cookie banner or by updating links in the footer.​

Your continued use of our website or services after changes become effective signifies your acceptance of the updated Cookie Policy, subject to obtaining renewed consent where required.​

Contact

If you have questions about our use of cookies or similar technologies, you may contact:

Privacy and Data Protection Team
Conversion (Relentlo, Inc.)
300 Beale St, Suite A
San Francisco, CA 94105, USA
Email: privacy@conversion.ai

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