Track the Metrics That Matter
Measure performance across every campaign, journey, and audience with reporting that’s built for modern GTM teams.
Get insights across every touchpoint
Conversion’s native reporting layers real‑time campaign metrics with rich event histories, so you can drill into what actually moved the needle at every step.
Campaign reporting
Get instant access to every campaign’s key metrics from opens and clicks to website interactions, form submissions, and pipeline outcomes.
Workflow tracking
Every workflow run shows timing, path taken, triggered branches, and contact-level results so you can visualize friction, test variations, and confirm that multi‑step journeys are working as intended.
Contact-level events
Every action from website visit, form fill, enrichment change, or CRM sync is logged per contact, with visibility into their complete activity timeline. Or, view changes at the company level.
Bot detection
Conversion automatically flags anomalous traffic and tags it as bot traffic so it never skews your metrics. You’ll get cleaner campaign data and better attribution accuracy, without manual filtering or post‑hoc spreadsheet cleanup.
How People Data Labs Uses AI to Accelerate MarOps
PDL's marketing ops manager replaced Marketo with Conversion to run AI-powered nurtures, automate closed-loss re-engagement, and operate like a team of 10 from a single tool.
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Turn Every Form Fill-Out Into Your Next Customer
Trigger personalized emails and actions based on real-time behavior, not static lists.
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