We first built Seona a year ago today with the goal of helping marketers parse, understand, and automate SEO, helping them think strategically rather than working manually. We began by focusing on on-page SEO services that are highly suitable for automation - optimizing code, writing blogs, generating precise HTML tags, and updating blog slugs. When we built these tools we knew SEO starts with this, but doesn’t end.

We always knew off-page SEO is where the greatest gains can be found and how businesses can see that famed hockey stick growth. Over 100,000 businesses have tried our tools and loved automating code changes and writing custom, brand-specific blogs - but we knew the greatest gains were yet to come. When we spoke with customers, this not only reaffirmed that belief but accelerated our vision in building it. We started from scratch to think how we can reimagine customers’ least favorite parts of SEO.

Today, we're launching a whole suite of tools that represents the purest realization of the vision we set out to achieve. Our business tier includes automated listings, backlinks, competitor analysis, and review management - giving any business owner the power to accelerate their organic traffic from their pocket (well, on desktop that is), without hefty agency fees and without hours of menial tasks.

The StyleAI team is incredibly confident that AI tooling will reimagine the way we interact with marketing software - not only providing more insight into your business but actually actioning on those ideas. The business tier is our first step in bringing that vision to reality.

Starting at $349 per month on the annual plan, the business tier is available for all customers starting today. Here’s how it works:

Automated Backlink Building: Supercharge Your Off-Page SEO

Backlinks are essential to a successful SEO strategy, but building them can be tedious and time-consuming. Our new automated backlink building feature changes that. Our AI seamlessly identifies and generates high-quality backlinks across a list of directories, and automatically submits your business info and valdiates that backlinks have been created, boosting your site’s authority and search rankings with ease.

New Features

• Holistic Backlink Overview: Our AI pinpoints the best opportunities to strengthen your site’s authority.
• Effortless Backlink Generation: Enjoy free, continuous backlink building and management, helping your business climb the search rankings.

In-Depth Competitor Analysis: Outmaneuver the Competition

Understanding your competitors is essential to staying ahead in the SEO game. Our enhanced competitor analysis tool, combined with Custom Seona Insights, offers an in-depth look at competitor strategies, from backlink profiles to top-performing pages and keywords. This powerful combination doesn’t just help you keep up—it positions you to lead. With tailored, actionable recommendations and automated content creation, Seona ensures that your strategy is always a step ahead, without the extra effort.

What You’ll Get

• Comprehensive Analysis: Gain deep insights into competitor tactics, including backlinks, keywords, and page performance.
• Tailored Strategies: Receive personalized recommendations designed to refine your SEO approach and outmaneuver the competition.
• Content Automation: Automatically draft and implement content based on competitor data, keeping your business at the forefront.

AI-Driven Review Management: Take Control of Your Brand's Reputation

Our Full AI Review Management Platform connects all your review platforms into one unified system, providing a comprehensive overview of your brand’s online feedback. It drafts smart AI-generated replies to reviews, ensuring your responses are ready to go and align with your brand's tone. Plus, it aggregates all reviews into a single inbox, making it easier to manage and respond to customer feedback from one place.

How It Works

• Seamless Integration: Connects across all your review accounts, consolidating them into a single platform.
• Smart AI Replies: Drafts intelligent, on-brand responses to reviews, ready for your approval.
• Unified Inbox: Aggregates all your reviews in one place for easy management and response.

Show Up Where Customers Search with AI Listing Management

Our AI-Powered Listings Management connects your Google Business Profile (GBP) and Facebook business profiles into one unified system, ensuring that your business information is always accurate and up-to-date. It provides intelligent suggestions to enhance your online visibility, helping you maintain a strong presence where customers search. Plus, it streamlines the process by automatically managing and updating your listings across platforms.

How It Works

• Seamless Integration: Connects your GBP and Facebook profiles, consolidating them into a single, easy-to-manage platform.
• Intelligent Suggestions: Offers AI-driven recommendations to optimize your listings and boost visibility.
• Automatic Updates: Keeps your business information consistently accurate and up-to-date across all connected platforms.

What’s Next

This is just the beginning of what we have planned for Seona. In the coming weeks, our focus will be on polish and refinement, ensuring that every user finds the tools valuable, seamless, and intuitive.

But that’s not all—we have some exciting developments on the horizon:

• Expanded Backlink Opportunities: We’re exploring new methods to secure larger, more specialized backlinks to boost your SEO strategy.
• Enhanced Review Management: We’ll be adding support for more review sites, giving you even broader coverage and control.
• Unified Data for LLM Training: We’re working on integrating more unified data to train Seona on your business, enabling truly custom, personalized solutions for each business through a universal data layer that can be used across our suite of products.

Continuing the Journey with Seona

Thanks for being part of the Seona community. We're always working on new features and improvements, fueled by your feedback. We can't wait to see how you continue to use these tools to grow your business. Welcome to the next chapter of SEO—welcome to the new Seona.

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I often joke with James that this product is built because we didn’t start as marketers.

Our first product wasn’t marketing software. I shudder to say it — but it started with NFTs in Roblox. Then billboards in Minecraft. Then a Mariah Carey Roblox concert. Then an AI website builder.

When you're pivoting to find PMF, the only thing that matters is speed of experimentation. And we were fast builders. I picked James as my cofounder because he's the smartest builder I know. We could ship anything.

Meanwhile… we were struggling to get people on the phone.

I was spending more time inside clunky marketing tools than talking to users. Just trying to get leads into a list, send a relevant email, and track what happened next felt like a full-time job. Nothing worked the way it should. CRM data was a mess. Segments didn’t update. Campaigns looked broken in half our users’ inboxes.

We assumed it was a “just us” problem. Until we started talking to other marketers. They weren’t manually fixing a few workflows here and there like we were. MarOps leaders were spending 50%+ of their whole week fighting tools that should have been helping them.

So we pivoted again. We dove into marketing and became experts, and started with easy-to-solve problems. We launched SEO tools. Built Google Ads workflows. Tried clever point solutions to plug holes in the stack. But the same issue kept coming back: marketing ideas were getting blocked by technical limitations, all existing at the core layer.

Eventually, we realized we had to start from scratch.

Today, we’re excited to share that Conversion has raised a $28M Series A to build the entire modern marketing automation platform. The round was led by Abstract Ventures, with participation from HOF Capital, True Ventures, Antler, and top angels from OpenAI and across the AI and GTM world.

This raise helps us keep going — and go deeper — on building the platform we always wished existed.

What we’re building

Conversion is a fast, flexible MAP built for modern B2B marketing teams. We don’t think of it as purely email software or AI workflows. We think of it as your company’s growth engine — something that pulls together your product and CRM data, listens for buying intent, and triggers the right message in the right channel at the right time. Here’s what makes it different:

• A drag-and-drop email builder that actually respects your brand
• Magic Blocks that personalize based on product usage, plan, and firmographic data
• Real-time CRM and enrichment syncs that never quietly break
• No-code workflows that span the entire lifecycle
• Dynamic audience segmentation that just works

You shouldn’t need a team of RevOps specialists to send a great campaign. You shouldn’t be afraid of your automation tool. And you definitely shouldn’t be writing SQL to do basic personalization.

Conversion helps marketing teams move faster by making everything else feel easy.

How we got here

When we finally committed to building a Marketing Automation Platform, we took a different approach. This time, we were intentional. We interviewed over 200 marketers. We built hand-in-hand with design partners. And for the first time, getting feedback didn’t feel like pulling teeth — people were pinging us on Slack, asking to try the product and sending ideas unprompted.

That’s when it clicked. That’s what real product-market fit felt like. We didn’t even realize we had it until it was already happening.

Today, Conversion is trusted by over 4,000 companies, including Clay, Abacum, Paraform, Warmly, and HockeyStack. We’ve grown to nearly 8 figures in ARR in under two years. And we’ve done it by staying scrappy, focused, and relentlessly customer-driven.

What’s next

This raise gives us the space to go deeper on what matters: building the best modern marketing automation platform in the world.

We’re hiring across product, engineering, design, and GTM. If that mission excites you, we’d love to talk.

And if you’re tired of broken marketing workflows and generic campaigns, give Conversion a try. We’ll even send you 100 high-performing templates from top teams to help you hit the ground running.

In the midst of fundraising news, we are shipping incredibly fast and we are working on a lot of exciting things. We are excited to keep pushing!

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We’re excited to introduce Conversion, the next evolution of StyleAI. Conversion isn’t just a new name; it’s the culmination of our vision, customer insights, and our mission to bring AI assistance to your entire marketing stack.

In B2B, brand is often treated as an afterthought. If Oracle NetSuite can generate $40B+ a year with a logo treatment straight out of the early 2000s, why should we even invest in branding?

Lately, we’ve seen the most successful startups use brand and design to stand out in a market where, before actual trial, products seem indistinguishable on paper. The number of “AI for ____” startup billboards we see while driving down the 101 is mind-boggling. We’ve always been confident that once customers use our product, they’ll see how it can transform their inbound strategy. But the old StyleAI didn’t tell that story. Time and time again, we heard that our brand didn’t reflect the full scope of what we offer.

From StyleAI to Conversion

When StyleAI first launched, we broke into a crowded market of application-layer AI companies by focusing on speed and clarity. Amongst a myriad of confusing point solutions and convoluted marketing copy, our pitch was clear: build a custom site in under three minutes with best-practice design tailored to your business. But that was always just the beginning of our journey. For founders and business owners relying on inbound traffic, a strong landing page is early table stakes. Along the way, we deepened our investment in data, optimization, and the science of creating high-converting user experiences. As we expanded into SEO and Google Ads, over 6,000 businesses came to trust our platform.

Our true north star has always been impact, first for small businesses and now for enterprises. The same challenges that small ventures face, such as attributing real customers to inbound sources, setting up ad accounts most effectively, and sifting through the data that truly matters, also plague companies generating hundreds of millions in revenue.

Conversion perfectly captures that growth. It’s the tangible result every marketer, founder, and team leader seeks. It’s the heartbeat of our product - turning intelligence into action, turning leads into loyalists, turning traffic into trust.

Designing for AI

In the past, “brand” simply meant a clever logo. Today, it’s defined by how users interact with and talk about your business. An identity that’s memorable has business value that’s hard to quantify, but is evidently clear. That’s why redefining StyleAI had two key goals:

1. Building a universal identity: We needed a name that reflects our focus on turning insights into action and driving real results. Conversion captures this commitment to growth and impact, ensuring that as we evolve, we remain true to empowering your business.
2. Unifying distinct products: While all of our tools run on a shared data layer (the Foundry), we also wanted to celebrate and maintain the individual tools and teammates our 6,000+ customers have come to trust. Seona and Adwin remain the pillars of our ecosystem. By unifying them under Conversion and building a shared visual lexicon, we provide clarity without compromising the unique value and reliability of each product.

In a world where many AI companies pitch themselves as [human “replacements,”](https://www.kron4.com/news/bay-area/san-francisco-tech-startup-advertises-replacing-people-with-ai-employees/#:~:text=“The Era of AI Employees,ad goes on to read.&text=“Stop Hiring Humans%2C” reads,at 3rd and Harrison streets.) we see things differently. Seona and Adwin were built as AI teammates designed to enhance (not replace) your domain expertise and creativity. Each has distinct cognition points that complement your decision-making, rapidly analyzing data to uncover hidden trends and opportunities.

Building an experience, not just a look

We’re not shy about the hours spent perfecting every kerning detail. Here are some of the things we worked on as part of the rebrand:

1. A new logo that represents progress and direction, turning potential into results.
2. A professional yet approachable color palette and type system, blending the precision of enterprise AI with the warmth and clarity of human insight.
3. A fully redesigned UI system and component library, built from the ground up to unify our dashboards and tools.

But aesthetics are secondary to how you experience them: in the product, in our support interactions, in every conversation. Because brand isn’t just designed, it’s lived.

Why now?

We’re at a pivotal moment. AI-driven insights are everywhere, and nearly every platform claims it can 10x or 1000x your results. So how do you truly stand out? By focusing on genuine relationships, measurable impact, and forging authentic connections with the people who matter.

We aim to be your partner: the resource you rely on to pinpoint what's working, optimize what isn’t, and chart your next big move with confidence. That’s why we chose this moment to align our product and identity with the promise we’ve always made: delivering actionable insights that power real conversions.

Your feedback, our future

While crafting our new brand, we spoke with many of you: marketers, founders, product teams, and small business owners. You told us how crucial it is to trust the data in front of you. You want a tool that’s:

• Powerful enough to process vast streams of data,
• Intuitive enough to seamlessly fit your workflow,
• Flexible enough to evolve with your goals and strategies.

This feedback led us here. And it will continue to guide everything we do. Because the best products grow from real collaboration.

What’s next?

You’ll start noticing the new Conversion identity across our platform, website, and social channels. This update brings a refined visual system and a more intuitive UI, but our mission remains the same: turning data into growth, ideas into reality, and potential into results.

• Product enhancements: We’ve already started to roll out new dashboards, streamlined funnels across products, and deeper collaboration features. You’ll see a new site, refreshed social pages, and new blog, “The Wayfinder”, all launched as well.
• AI insights: Our AI-driven analytics engine keeps learning from your usage, offering more predictive insights and truly data-driven recommendations.
• Community support: Expect more how-to guides, live webinars, and Q&A sessions. Because you’re not just a user but our partner in this journey. We’ve seen huge impacts on educational resources’ impact on customer success, and it’s something we are doubling down on in 2025.

You’ll see this vision reflected across our entire brand and product, starting today.

Celebrating Conversion

In just under three weeks, Levi and I led this in-house effort, with support from our frontend engineers Matthew Rowland and Timofey Makhlay; Special thank you to freelancer Annika Mussell for help with the animations.

A second thank you to our larger team and our cofounders, Neil and James. Believe it or not, after aligning on the vision, our ICP, and the messaging that matters to both us and our customers, they trusted us with full ownership to build this brand identity from the ground up. Very rarely do founding teams put that much trust in their designers. As those who design know, designers rarely have input on how to code or sell, yet everyone has opinions on design. That’s why we’re especially grateful for a team that entrusted us with a product and brand that means so much to them.

At Conversion, we believe a brand’s real power lives in how it empowers the community and the businesses around it. So while we may have a new name, the focus remains on the tangible results you hopefully achieve.

This is just the start. We can’t wait to see how you use Conversion to drive real results. Until then - keep converting (do you like the tagline? A little trite?)