Pardot was built in 2007. Conversion is built for today.
Comparing Pardot and Conversion? With Conversion, teams launch campaigns quickly without wrestling with rigid systems. Our data-first platform makes your CRM, product data, and enrichment sources instantly usable across every workflow. Enjoy a smoother building experience, flexible data modeling, integrated AI personalization, and guided onboarding from experts who help you ship fast.
Why customers choose Conversion over Pardot
The Case for Conversion
Legacy marketing platforms are stuck in the 2000s. Conversion is built for speed and personalization. Here’s why modern B2B teams are making the switch.
Conversion's Statement Query Engine gives you advanced triggers, filters, and logic, making complex workflow orchestration effortless.
Protect your domain with dedicated IPs, automatic warming, built-in validation, marketing vs non-marketing safeguards, and strict subscription controls.
Use AI enrichment, logic, previews, and guardrails directly inside your automations so every step is powered by reliable, native AI.
Create polished, on-brand emails and forms with an intuitive builder designed for modern marketers, not legacy templates.
Ensure every contact stays clean and accurate with built-in email deduplication and detailed data controls that Pardot cannot match.
Activate product usage data, warehouse integrations, and any custom object. Trigger, filter, and segment on every relationship field without limitations.
Built for modern enterprises
Create faster. Stay aligned. Scale with confidence. Conversion gives every team the power to automate, personalize, and grow.
Give your team enterprise-grade control: granular permissions, comprehensive audit trails, SOC 2 Type II compliance, SSO, SCIM, and premium support.
Bring in data from custom objects, CRM, engagement signals, and warehouse. Power GTM automations that adapt to any model — free trials, usage-based billing, or sales-led onboarding.
Organize all your marketing activities with Conversion campaigns, bi-directionally sync to SFDC for reporting, and implement global tokens to scale.
Connected to every piece of data
Conversion integrates with the tools you already use for sales and marketing, including your CRM, data warehouse, CDP, slack, and custom webhooks.
How HockeyStack Automated Persona-Based Nurtures and Drove Higher CTR with Conversion
Hockeystack uses Conversion to qualify, route, and engage high-intent leads — automatically. It helped their sales team close deals 2x faster.
Frequently Asked Questions
Experience the difference between a legacy MAP and an AI native platform that delivers cleaner data, smarter automation, and faster execution.
Migration is smooth and fast with your dedicated deployment strategy team. Most customers fully transition in 2 to 6 weeks depending on scope.
AI native means Conversion was designed with AI at the foundation. Every feature runs with AI level performance, low latency, and built-in guardrails that keep your content accurate, consistent, and reliable at scale.
Absolutely. Conversion natively handles custom objects, product usage data, enrichment sources, and warehouse integrations so your segmentation and triggers stay accurate.
Turn Every Form Fill-Out Into Your Next Customer
Use workflows to qualify, enrich, and engage leads the moment they convert.
