The Modern Marketing Automation Platform

Introduction

Just as SEO (search engine optimization) is indispensable for online success, SEO tools serve as your trusty companions in navigating the complex world of digital marketing. These tools simplify the intricacies of SEO, allowing you to save time, reduce guesswork, and gain valuable insights for crafting an effective SEO strategy.

Whether you're striving to enhance your website's visibility on search engine results pages or striving to drive more traffic, SEO tools are your secret weapons.

In this guide, we'll delve into how these tools can revolutionize your online presence and deliver tangible results for your business.

What is SEO?

If you handle any portion of your business online, SEO is one of the most crucial concepts that you must master to have any form of success online. SEO stands for search engine optimization, and to simplify, is the process of ensuring your site ranks near the top of search engine results and bringing traffic to your website.

Search engines like Google, in order to find websites to suggest to users, crawl websites and analyze their content. The engine then uses this analysis to best determine what the site is about, if it’s authoritative, and to which queries it may be relevant. Essentially, the engine attempts to determine if your site is worth suggesting to users.

With SEO, you work to optimize your site to be as worthy of suggestion as possible. This means paying deep attention to your site’s content, loading speeds, keywords, and much more.

Sounds like a hassle? It can be, but regardless, is an incredibly important aspect of any business’s digital marketing strategy.

Why is SEO important for my Business?

Think of it this way, without SEO, your site might as well be invisible in the digital landscape. With 93% of web traffic coming from search engines, unless users have a direct link to your website, it’s almost impossible for them to find you.

Sadly it’s not enough to solely be listed on search engines, as without SEO your site will appear much lower in results. Only around 4.8% of users click on results in the second page of search, meaning you’ll receive few clicks, if any clicks at all, if your site doesn’t rank near the top of results.

Additionally, it’s almost guaranteed that your competition is working to rank on search. If a potential customer searches for a solution that your business provides, and a competitor appears first, they’re very likely to try them and even purchase from them, without even getting the chance to discover your product in the first place.

Without search, you’re missing out on a crucial source of traffic, users, and even potentially income. All this goes to show that SEO is a massively important piece of any marketing strategy.

What Are SEO Tools?

As you may have guessed, SEO is a behemoth of a task, and nearly impossible to figure out all on your own. Yes, you can write great content and hope your site gets clicks naturally, but this may be a long and tedious process without results, meaning less site visitors and a very real possibility of impact to your small business’s bottom line.

Luckily, due to the crucial nature of SEO for any business today, plenty of tools have been developed to help you along your journey. Sure, it’s still going to be a difficult process, but SEO tools can help alleviate a lot of the guesswork and trial and error, as well as provide valuable insight into your SEO strategy. Some are free and some are paid, but they help at every step along the way, with focuses on analysis, research, auditing, and so much more.

Read on for more information on what these tools can do for you, and which big names are currently at the top of our lists.

What can SEO tools do for you?

In the following section, we break down the key aspects of SEO tools and how they can streamline the process for your business. Starting with…

Keyword research

To keep it simple, keywords are terms that are commonly searched on Google (or other search engines). In order for the right customers to come to your website, you want to ensure that keywords that are included in your site’s content are worthwhile. To put it simply, your keywords must be

• Relevant - The keywords must be something that leads a potential customer to visit your site. Think, ‘top camera lenses’ for a photography site, etc.
• Intent based - users use search engines for a variety of reasons, including informational, transactional, and navigational reasons.
• Low competition - remember, plenty of sites are competing for the same customers you are, and thus it’s ideal to find keywords that are feasible to rank for.
• High traffic - Keywords ideally have plenty of searches each month, otherwise there is no point to ranking with them

Luckily, SEO tools have the ability to streamline this process, with dedicated tools to analyze keywords as broadly or as granularly as you would like. Not only can they analyze keywords individually, but they can also find you similar keywords that may fit more optimally within your strategy.

Competitor analysis

As we mentioned earlier, it’s incredibly likely that your competitors are already working on their own SEO, so, it may be (or it definitely is) a good idea to analyze how they gather their traffic. With SEO tools, you can delve deep into your competitors, with decent estimations of their traffic numbers, traffic sources, keywords, backlinks, and more, all available at your fingertips.

Think of it almost as cheating a little bit. You get the opportunity to peel back the curtain of their strategy, and see what works for them and what hasn’t been panning out. Using these tools, it’s trivial to leverage this information to get ahead.

Backlink auditing

One additional vital piece of the SEO puzzle are backlinks. Google, or other search engines, use backlinks to gauge whether your site is a reliable source of information.

Unfortunately, a large number of backlinks isn’t always the best for your site, as each link is given an authority score as well. If a large number of your backlinks come from sites that Google deems “toxic”, your site will be seen as toxic as well, and be lowered in the rankings.

Using SEO tools, you can track each individual site that links to your content, judge their toxicity score, and disavow them if necessary. Of course, this can be done manually, but it’s much easier and more straightforward with a dedicated tool.

Site auditing

Sure, your website can be visually stunning and contain quality information, but what if there are aspects that are hindering your ranking that you are not even aware of? Page speed, duplicate content, and many more invisible factors do directly affect your site’s SEO, and without a dedicated tool, can be hard to handle.

With a dedicated SEO tool, you can get direct insights and suggestions for your site at a glance, making it easier to resolve small issues that may be holding your site back.

Rank tracking

With all these variables and all the effort you’re beginning to put into SEO, how can you keep track of your progress? Most SEO tools offer a dedicated platform to analyze your site’s progress climbing the ranks. From overall site rank stats to keyword ranking over time, to competitive comparisons and more, SEO tools provide a birds-eye view of your SEO’s progress.

Overall, SEO tools provide a myriad of features that streamline the process of optimization. Without tools like these, you’d be reduced to making educated guesses and predictions based on little info.

Next up, we’ll talk about some must-have SEO tools, how they differ, and how they integrate with your business.

Must-Have SEO Tools for Small Businesses

Google Search Console

Price: Free

If you’re going to start anywhere with SEO tools, you might as well start here. Google itself created a well fleshed out, free SEO tool that provides an accurate, straight-from-the-source look at your site’s traffic and rankings.

What Search Console holds above the other tools in this list is that none of the statistics shown here are estimations, as each piece of data is provided from Google itself, the ultimate source of truth.

Google Search Console gives you access to site performance info, including query rankings, page performance, clicks and impression info, click-through rates, and more. On top of that, it also offers site speed analysis, including page-load times as well as other core web vitals, across both desktop and mobile. Not to mention, you request Google site-crawls/indexing, update sitemaps, and remove content from search, all in one place.

Unfortunately, Search Console does not provide much analysis or recommendations for SEO improvement, instead simply provides the data. If you’re looking for keyword suggestions, content insights, or anything else, you might need to look elsewhere.

The takeaway is that Google Search console is a necessity for any website owner, as it provides valuable insights into your SEO strategy with data straight from Google itself. It’s important to use this information in tandem with any other SEO tool to create the fullest picture possible of your SEO performance.

Sure, it doesn’t provide solid strategy, insights, or competitive research opportunities, but it provides an incredibly useful baseline for your strategy, and a great way to track your performance over time.

Pros:

• Accurate data
• Strong performance analysis tools
• Provides crucial functionality for SEO

Cons:

• No competitive information
• Rudimentary data insights
• No content recommendations or research tools built in

Semrush

Price: $129-499/mo

If Google Search Console is too much data and not enough actionable information, Semrush is right up your alley. Semrush specializes in research, competitive analysis and optimization. Think of it as your swiss army knife of SEO strategy and analysis.

When you first open up Semrush, you realize just how dense it is. There are a myriad of tools at your disposal, with everything from in depth keyword research to valuable competitive analysis, to even content writing assistance.

Where Semrush really shines is its competitive research tools. By selecting a few of your competitors, you can analyze everything from rankings to backlinks to traffic to sources. By comparing it to your own site, you can gather insight into their strategy, its strengths and weaknesses, and where you can integrate their findings into your own.

Additionally, Semrush has quality tools built around keyword research, analysis, and planning. With tons of data on each keyword’s intent, traffic, competition and so much more, the often complicated effort of keyword research is simplified dramatically.

This just scratches the surface of Semrush’s tools and what’s available to you, the user. There’s only a couple issues we’d like to note. First of all, nothing is automatic, and the learning curve is definitely still there. It’s almost over-complicated at first glance, yet mastering it may be worth your time if you are truly dedicated to your site’s SEO.

Additionally, it’s expensive, especially for smaller businesses or for personal websites. At over $120 a month at the lowest tier, it’s something that may be too risky or cost prohibitive if you aren’t especially cash flow positive.

Lastly, it isn’t necessarily precise, at least compared to Google search console. When comparing the two, it’s quite common to see discrepancies between the datasets. This is why we recommend you use Semrush as more of a general analysis tool rather than a precise source of truth for your traffic numbers.

Pros:

• Fantastic competitive analysis tools
• Great keyword research and insights
• A myriad of other useful tools for content marketing

Cons:

• Expensive
• Inaccurate compared to search console
• Cluttered

Ahrefs

Price: $99-$999/mo

Initially a backlink analysis tool, Ahrefs has expanded its efforts into on-page SEO, and now is a direct competitor to Semrush. Ahrefs, like Semrush, offers stellar competitive analysis, backlink research and troubleshooting, keyword research tools, and much more. It’s another full fledged SEO toolkit, that while expensive and cluttered, is great at getting you the info you need.

Ahrefs offers competitive analysis, with in-depth data on your competitor’s sites, including their keyword rankings, backlinks, and overall traffic performance. This is super useful when it comes to developing your own strategy, as it offers you a great opportunity to take the best parts of your competitor’s SEO and use it for your own site.

Additionally Ahrefs offers keyword research tools, as well as a myriad of other tools for SEO, like backlink analysis. Having originally been a link building tool, it truly shines here. For example, Ahrefs can help you identify broken links, analyze page depth, organize your site’s linking structure, and much more. Its strength absolutely lies in its lineage.

When it comes to content marketing, Ahrefs includes a unique tool called ‘content explorer’. This tool allows you to enter a topic you’d like to write about, and finds matching content all over the internet. This allows you to discover similar content that has performed well, and gives you an opportunity to emulate it.

Both Semrush and Ahrefs are generally comparable feature-wise and pricing-wise, yet Ahrefs offers a different monetization scheme, based on usage. It’s a credit based system that may be less attractive than a single set price.

Overall, Ahrefs offers another option for SEO research and ideation, that is very on par with Semrush. Accuracy is debatable, yet offers a good directional sense of data that can be helpful for competitive analysis.

Pros:

• Competitive analysis
• Great keyword research tools
• Unmatched link building ability

Cons:

• Expensive, complex pricing scheme
• Accuracy is debatable
• Complex, like Semrush

AI SEO Tools

Unless you’ve been living under a rock, you’re probably familiar with the recent resurgence of AI into the collective consciousness. Since OpenAI released ChatGPT into the wild, nearly everyone has been racing to develop tools that take advantage of the recent advancements in machine learning. Of course, SEO has been included in this golden era of AI.

Think of it this way, what if you could completely automate your SEO strategy? The SEO process is difficult and time consuming, especially for smaller businesses who may not have the time or resources to dedicate to focusing directly on their SEO. Luckily, AI can augment or all-together run your SEO from beginning to end.

Seona

Price: $49.99/mo

We’d love to take a moment to draw some attention to Seona, an all in one SEO tool that acts as your own personal SEO agency. Where other tools like Semrush and Ahrefs do provide great information, it’s still up to you to act upon it. Seona completely automates the entire SEO process automatically.

To start, Seona can automatically audit your website, gather your search rankings and gather insights on your performance in SERPs, or search engine result pages. Using AI, Seona will automatically fix code errors, optimize site performance, write and post blogs, and provide updates all automatically.

Although the tool is still in development and is constantly evolving week over week, it’s a great glimpse into the future of AI search engine optimization. If your business would prefer to hand off SEO and focus on your customers, we think you’d love Seona.

Best Practices for Small Businesses

Now that you’re familiar with some of the best SEO tools available to you, let’s talk about some best practices for putting these to use and for kickstarting your SEO journey.

Start by checking your current performance.

How can you know what you need to improve without looking at how you’re currently doing? Before doing anything SEO related, it helps to get a general understanding of where your site currently stands. Check what keywords you currently rank for, and which ones could use some additional content to bolster in rankings. Check engagement information like bounce-rate and stickiness, and use it to get a good gauge on how your site is performing.

Become the customer

When working to find keywords, you need to put yourself in the shoes of your potential users and customers. Try to think like they do, and ideate on what they may be searching for on the internet.

For example, if you sell camera lenses, your ideal customer is likely a photographer. In this case, you may believe that your customer who may be intending to purchase a lens in the near future, might search for ‘best lens for portrait photography’, or ‘how to take better photos’. They may even search for things like ‘how to pose for portraiture’ or something a little more out of the box. Be creative!

Using this info, you can bring your SEO tool a couple ideas on what verticals your keywords might fall under.

Analyze (and steal from) your competitors

Chances are, you have one or more competitors that have figured out a little more SEO than you have. It’s not a bad idea to use some of their ideas to get off the ground. Use SEO tools to find their traffic sources, find what keywords they’re ranking for and what sites are linking to them. You might be surprised what you can replicate for your own site, and what learnings you can gather from their mistakes.

Create great content that resonates with your audience

In the end, no matter what wizardry you attempt to pull off or however you try to game the system, there’s no substitute for hard work and good content. Try your absolute best to provide genuine value and great content for your audience, and the traffic will follow. It’s a total waste to invest heavily in your SEO if your content isn’t good enough to warrant visitors in the first place.

Conclusion

Regardless of where you are in your business’s journey, it’s never too late to get started on improving your SEO. Sure, the process can be complicated, but the SEO tools we’ve mentioned can drastically streamline the process and help your business begin to climb the rankings. If you’re interested in reading more, check out our blog page. Otherwise, if you’re looking for a tool to completely automate SEO for your business, check out our AI SEO tool, Seona.

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Introduction

With the Internet as widespread of a presence as it is, it comes as no surprise that companies have dramatically shifted the strategy from physical marketing (think billboards and park benches) to increasing brand awareness through solely online channels. There are over 3.1 billion users of the Internet, contributing to the $200 billion valuation of the digital advertising market.

For some, digital marketing can be a seemingly complicated venture (what even is SEO anyway?), which is why it is an extremely common practice for companies to turn to the help of a digital marketing agency.

Today we’ll cover

• What is Digital Marketing?
• What is a Digital Marketing Agency?
• Common Services of a Digital Marketing Agency
• How a Digital Marketing Agency Helps You
• Why Is a Digital Marketing Agency Necessary?

What is the definition of Digital Marketing?

Digital marketing is the practice of using online channels and strategies to spread brand awareness and increase traction to your company. It’s a form of marketing that encompasses usage of any and all technological channels for promotion and distribution.

What is a Digital Marketing Agency?

Digital marketing agencies are companies that exist for the purpose of helping other companies market themselves online. Because there are numerous ways the Internet can be utilized to attract more traffic to your brand, digital marketing agencies specialize in a vast array of helpful services that can be tailored to your individual company.

A full-service digital marketing agency will help you curate a brand from the ground up, working with you to develop an identity, website, and ensuing marketing tactics to complement your company’s goals. Digital marketing agencies will also work with pre-existing brands by performing a comprehensive assessment of said brands, and then developing advertisement and content strategies.

Common Services of a Digital Marketing Agency

No two digital marketing agencies will be the same, as companies may choose to take a unique approach based on what they believe to be the most effective marketing tactics. However, there are several services that are common to most traditional marketing agencies.

SEO or Search Engine Optimization

SEO is a fundamental aspect of any company’s online traffic. When people use an online search engine, what comes up is a Search Engine Results Page (SERP). The appearance of the initial SERP is based on what the search engine deems the most relevant and high quality results, so it’s imperative that your site be search engine optimized if you wish to have a quality influx of organic traffic.

On-Page SEO

The optimization of web pages, through content and HTML source code updates, to make it more attractive for Google’s SERPs.

Off-Page SEO

Building up the website’s credibility and trustworthiness by bettering public online brand reputation.

Technical SEO

Improvements to the technical infrastructure of a website, so that not only it runs extremely smoother for visitors, but appears attractive to Google’s crawlers and algorithms responsible for creating the SERP.

Pay-Per-Click Advertising

PPC ad campaigns are a classic and proven way to get target traffic straight to your site. These campaigns can be run using platforms like Google Ads, are able to be fully customized according to your brand, and benefit heavily from efficient bidding strategies and knowledge of keyword use.

Social Media Marketing

The influence of social media is one of the most defining aspects of the modern age. As such, marketing tactics that strategically maximize use of social media is integral to a complete approach to brand awareness.

Organic Social Media Marketing

Utilizing your own social media accounts is a great, free way to get your brand out there. Posting relevant, high quality content is rewarded by the algorithm, helping get your content in front of millions of users’ eyes at once.

Paid Social Media Advertising

Social media platforms are built to showcase users relevant content, so paying to have your own content be promoted for a certain demographic can be a boon for quality website traffic and brand awareness.

Influencer Marketing

The most popular influencers have wide audiences that can be mobilized in your favor. Collaborating with such influencers adds credibility to your brand, and can provide you with an increased customer base.

Content Marketing

Content can and should be specifically tailored not just what is attractive to the online algorithms, but also by what is most engaging for your audience. High quality articles, infographics, and videos help would-be customers learn about your company in a manner that is entirely favorable to you.

Email Marketing

Almost every single potential client/customer has an email, making it an easy and convenient point of contact for your entire customer base. Devising an eye-catching and engaging email marketing campaign can get eyes on your brand at no cost to you.

Web Design and Development

Consider your website your home base or central hub of operations pertaining to your audience’s exploration of your brand. This means your website must be well-designed to operate at the confluence of ease of use and efficiently delivered information. A poorly put together website reflects badly on your company as a whole.

How a Digital Marketing Agency Helps You/The Steps Of Digital Marketing

Creation of Strategy

Preliminary Market Research

Industry Analysis

When designing your digital marketing strategy, it is imperative you understand the space you are trying to break into. Having an in-depth understanding of both current and prospective growth trends will help you not only stay ahead of the curve but also ensure you remain at the top of ongoing market trends.

It is also necessary to be aware of your competitors. Maintaining awareness of those who are actively working in the same space as you are allows you to keep up with the pace of a rapidly shifting industry. Conducting SWOT (Strengths, Weaknesses, Opportunities, and Threats) tests on both your own company and competitors provides valuable insights on where to differentiate from other companies, as well as how best to improve your brand.

Target Audience Research

Knowledge of your ideal customer base is essential to marketing your brand; having a limited perception of who you’re marketing to means lacking the necessary foundations to construct an optimized marketing plan. Understand your target audience by profiling exactly who it is that your company aims to serve, gathering feedback, and identifying habits and preferences of your demographics. Capitalize on your findings by providing convenient solutions for your audience’s pain points and filling in opportunity gaps le

1. Creation of Customized Strategies‍
2. It is here where the digital marketing agency will call in their expertise and specialization. Armed with the knowledge acquired from exhaustive market research, they will identify the optimal advertisements to run, niches to target, and changes to implement. Taking a tailored approach to digital marketing allows for the least competition with other companies while simultaneously maximizing qualified traction to your site.

Implementation of Strategy

Initial Implementation

Once extensive research and comprehensive analysis have been performed on the market, digital marketing agencies may use a combination (if not all) of the aforementioned services. A customized strategy will by crafted with your brand at the forefront, complete with specifically chosen marketing channels, unique materials for advertisements, and a definitive message you want associated with your company.

Continuous Improvement

The online space is an ever-changing one, making it important to continuously monitor the performance of your marketing campaigns. The last thing you want is a carefully curated strategy to be optimized for a specific market, only for that market to shift to a completely new algorithm for rewarding content. Digital marketing agencies will work to continuously monitor and improve the quality of your marketing campaigns using a combination of the following methods:

Performance Analysis

Prior to campaign optimization, you should understand exactly what it is that needs optimizing. Once you and your digital marketing agency have determined the most appropriate KPI’s with which to measure progress, consistently track the data from your campaigns. Get a clear view of what is going great, what is going alright, and what is going poorly.

For example, an e-commerce store might set a certain number of purchases as a determinant of success. Is the marketing campaign getting people to the site but not purchasing? Or are people purchasing, but then complaining and returning? This is an invaluable time to learn about the preferences of your customer base.

Conversion Rate Optimization

If you see trends that indicate your campaign will result in a net positive growth, congratulations! From there it’s time to think about how to scale that strategy upwards. Things might be going good, but there’s always space for improvement. A strategy should never have a limit on how much can be gained.

If it looks like your campaign will fall a little short of where you need it be, figure out where the main problem areas are and alter them. There’s no need to scrap the entire campaign and start from scratch—sometimes all you need is a few tweaks to get everything running smoothly.

A/B Testing

There’s no singularly correct way to market, so it’s worthwhile to experiment with several variations of your campaign at once. Different and creative advertisements can have varying levels of effectiveness, and once you’ve gathered data from all campaigns, compare to learn which one suits your goals the most. Most of the time you will go with the campaign that brings in the most conversions and traffic, but some campaigns are better at targeting certain demographics, and that may be the one you prefer to scale up.

Measuring Results

Website Traffic and Engagement

How many more people come to your website? More importantly, how many more people engage with your website? In order to be memorable, you want your prospective clients to put time into learning more about you, your brand, and what you represent.

ROI

Ideally, you’d be receiving more money than you spent to run your campaigns. Overall profitability is a common and objective way of gauging the success of your marketing efforts.

Customer Acquisition Cost (CAC)

Divide the cost of your marketing campaign by the number of new customers brought in by that campaign. This provides you with the CAC, or the amount of money it takes to get a new customer. Customers can be judged by purchases, sign ups, or by those who fill out forms. For however you define a customer, you should ensure that the cost to obtain one does not exceed the revenue that customer will bring in.

Customer Lifetime Value (CLV)

Customers are of significantly higher value if they’re interested in your brand long term. Putting effort into retaining customers will increase CLV and contribute to the longevity of your brand.

Why are Digital Marketing Agency Necessary?

Scalability

The goal of digital marketing is to grow your brand. But your digital marketing endeavors shouldn’t halt just because you reach a certain level of success. Growing your strategies in tandem with your company development ensures a consistent cycle of improvement and maturation. Having the flexibility of a digital marketing aid can be a boon to company health and happiness.

Furthermore, digital marketing strategies need to be well thought out and executed, otherwise there is a risk of negative effects on your company. Sunk costs and a volatile brand reputation are among some of the possible consequences of poorly designed marketing.

Access to Advanced Tools and Technology

As the online space grows increasingly complex, the cognitive load required for digital marketing can be offloaded onto professional tools designed specifically for your companies needs. These technologies do wonders for efficiency, and can provide pristine results in a timely manner.

Time Efficiency

Digital marketing is quintessential to getting your company’s name in the eyes and minds of the public. But it can be a lengthy and strenuous process due to its required research and analytic procedures. Utilizing a digital marketing agency cuts much of that work from your to-do list. Having a digital marketing agency help out means that you can leave the difficult jobs to the professionals, while you can focus on other aspects of growing your brand.

What if you didn’t need to choose a digital marketing agency?

With thousands of digital marketing agencies available, it can be overwhelming to determine which one is the best fit for you and your business. There are several factors to consider, including price, complementarity of personality, and necessary services. With so many things to keep in mind, interviewing and researching individual agencies can be a strain on your temporal and financial resources.

That’s why certain businesses, like StyleAI, are aiming to completely replace digital marketing agencies for small business owners. With top tier AI tools that maximize time efficiency for prices that aren’t hard on the bank, StyleAI has taken all of the stress of deciding away from you, letting you sit back, relax, and let your business grow organically.

Conclusion

The essence of marketing is getting your company’s name in the minds of the public. In a time where the zeitgeist is centered around the online space, it is an intuitive practice to similarly shift your marketing efforts to become primarily digital. While digital marketing consists of many components (with not all of them easy to understand), the use of a digital marketing agency can significantly lighten your load while escalating the growth potential of your brand.

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We first built Seona a year ago today with the goal of helping marketers parse, understand, and automate SEO, helping them think strategically rather than working manually. We began by focusing on on-page SEO services that are highly suitable for automation - optimizing code, writing blogs, generating precise HTML tags, and updating blog slugs. When we built these tools we knew SEO starts with this, but doesn’t end.

We always knew off-page SEO is where the greatest gains can be found and how businesses can see that famed hockey stick growth. Over 100,000 businesses have tried our tools and loved automating code changes and writing custom, brand-specific blogs - but we knew the greatest gains were yet to come. When we spoke with customers, this not only reaffirmed that belief but accelerated our vision in building it. We started from scratch to think how we can reimagine customers’ least favorite parts of SEO.

Today, we're launching a whole suite of tools that represents the purest realization of the vision we set out to achieve. Our business tier includes automated listings, backlinks, competitor analysis, and review management - giving any business owner the power to accelerate their organic traffic from their pocket (well, on desktop that is), without hefty agency fees and without hours of menial tasks.

The StyleAI team is incredibly confident that AI tooling will reimagine the way we interact with marketing software - not only providing more insight into your business but actually actioning on those ideas. The business tier is our first step in bringing that vision to reality.

Starting at $349 per month on the annual plan, the business tier is available for all customers starting today. Here’s how it works:

Automated Backlink Building: Supercharge Your Off-Page SEO

Backlinks are essential to a successful SEO strategy, but building them can be tedious and time-consuming. Our new automated backlink building feature changes that. Our AI seamlessly identifies and generates high-quality backlinks across a list of directories, and automatically submits your business info and valdiates that backlinks have been created, boosting your site’s authority and search rankings with ease.

New Features

• Holistic Backlink Overview: Our AI pinpoints the best opportunities to strengthen your site’s authority.
• Effortless Backlink Generation: Enjoy free, continuous backlink building and management, helping your business climb the search rankings.

In-Depth Competitor Analysis: Outmaneuver the Competition

Understanding your competitors is essential to staying ahead in the SEO game. Our enhanced competitor analysis tool, combined with Custom Seona Insights, offers an in-depth look at competitor strategies, from backlink profiles to top-performing pages and keywords. This powerful combination doesn’t just help you keep up—it positions you to lead. With tailored, actionable recommendations and automated content creation, Seona ensures that your strategy is always a step ahead, without the extra effort.

What You’ll Get

• Comprehensive Analysis: Gain deep insights into competitor tactics, including backlinks, keywords, and page performance.
• Tailored Strategies: Receive personalized recommendations designed to refine your SEO approach and outmaneuver the competition.
• Content Automation: Automatically draft and implement content based on competitor data, keeping your business at the forefront.

AI-Driven Review Management: Take Control of Your Brand's Reputation

Our Full AI Review Management Platform connects all your review platforms into one unified system, providing a comprehensive overview of your brand’s online feedback. It drafts smart AI-generated replies to reviews, ensuring your responses are ready to go and align with your brand's tone. Plus, it aggregates all reviews into a single inbox, making it easier to manage and respond to customer feedback from one place.

How It Works

• Seamless Integration: Connects across all your review accounts, consolidating them into a single platform.
• Smart AI Replies: Drafts intelligent, on-brand responses to reviews, ready for your approval.
• Unified Inbox: Aggregates all your reviews in one place for easy management and response.

Show Up Where Customers Search with AI Listing Management

Our AI-Powered Listings Management connects your Google Business Profile (GBP) and Facebook business profiles into one unified system, ensuring that your business information is always accurate and up-to-date. It provides intelligent suggestions to enhance your online visibility, helping you maintain a strong presence where customers search. Plus, it streamlines the process by automatically managing and updating your listings across platforms.

How It Works

• Seamless Integration: Connects your GBP and Facebook profiles, consolidating them into a single, easy-to-manage platform.
• Intelligent Suggestions: Offers AI-driven recommendations to optimize your listings and boost visibility.
• Automatic Updates: Keeps your business information consistently accurate and up-to-date across all connected platforms.

What’s Next

This is just the beginning of what we have planned for Seona. In the coming weeks, our focus will be on polish and refinement, ensuring that every user finds the tools valuable, seamless, and intuitive.

But that’s not all—we have some exciting developments on the horizon:

• Expanded Backlink Opportunities: We’re exploring new methods to secure larger, more specialized backlinks to boost your SEO strategy.
• Enhanced Review Management: We’ll be adding support for more review sites, giving you even broader coverage and control.
• Unified Data for LLM Training: We’re working on integrating more unified data to train Seona on your business, enabling truly custom, personalized solutions for each business through a universal data layer that can be used across our suite of products.

Continuing the Journey with Seona

Thanks for being part of the Seona community. We're always working on new features and improvements, fueled by your feedback. We can't wait to see how you continue to use these tools to grow your business. Welcome to the next chapter of SEO—welcome to the new Seona.

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