Conversion Blog
Expert marketing insights, GTM playbooks, and product updates
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Salesforce Sync - Conversion vs. HubSpot
This post breaks down how Salesforce syncing actually works in HubSpot versus Conversion, and why the differences matter for enterprise teams. It walks through campaign syncing, de-duplication, inclusion lists, workflow actions, and sync visibility to show how Conversion is designed for Salesforce-first organizations, while HubSpot’s sync reflects limitations of a HubSpot-centric data model.
January 28, 2026
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Workflows At Scale: How Conversion Powers Marketing Automation
We’re sharing how we power marketing automation at scale using Temporal. By rethinking how workflows run, update, and scale, we’ve built a system that reliably handles millions of contacts and long-lived automations without breaking a sweat.
October 9, 2025
Engineering
Service Framework: The Journey Behind Service to Service Communication at Conversion
Conversion is building the marketing automation platform of the future. As we have continued to scale our product features, we have also scaled the amount of endpoints reaching over 350 managed endpoints across 10 services. This post will detail the journey we took with service to service communication used to handle >30 million requests a day.
September 27, 2025
Engineering
Behind the Curtain: How Conversion Syncs Millions of Customer Records a Day
This article dives into how we designed and built the data connector and data synchronization platform — the component responsible for syncing millions of our customers’ most important business records in from and out to their CRM’s every day.
September 24, 2025
Engineering
Turn Every Form Fill-Out Into Your Next Customer
Trigger personalized emails and actions based on real-time behavior, not static lists.
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