Overview
With Claude, Cursor, and the current generation of AI coding tools, marketers can now ship real software the way they’d describe it to a teammate: internal tools, data pipelines, campaign microsites, enrichment jobs, custom dashboards, workflow automations. This is vibe-coding, and it’s quietly rewiring what a modern GTM team can do without adding headcount or waiting on engineering.
In this session, we’ll walk through the vibe-coding stack every marketer should know in 2026, show real examples of campaigns and internal tools built end-to-end without an engineer, and cover how to wire AI-generated outputs into your MAP, CRM, and warehouse so the work actually lives inside your GTM motion. We’ll also spend time on where vibe-coding breaks down, and the guardrails that keep you from shipping tomorrow’s tech debt.
If you’ve ever thought “I could just build this myself if I knew how,” this one’s for you.
What you’ll learn
- The 2026 vibe-coding stack for marketers: which tools to use for landing pages, internal apps, data jobs, and automations, and how they fit together
- How to brief an AI coding tool like you’d brief a contractor, so you get shippable output instead of a demo that falls apart in production
- Real teardowns of GTM tools built without engineering: enrichment pipelines, campaign microsites, custom dashboards, and CRM automations
- Where vibe-coding breaks (security, scale, maintenance) and the guardrails that keep your work from becoming next quarter’s tech debt