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Integrations

Connected to your entire GTM stack

Unify your CRM, warehouse, intent, and usage data into one context layer, then activate it across agents, segmentation, campaigns, and workflows. Integrated with 50+ tools.

6sense
Apollo
Asana
Attentive
BigQuery
Chorus
Clay
Cvent
Databricks
Demandbase
Goldcast
Gong
Google Ads
Jira
LinkedIn Ads
MCP
Meta Ads
Monday.com
Outreach
Pendo
Redshift
Salesloft
Segment
Slack
Snowflake
Zoom Webinar
ZoomInfo
6sense
Apollo
Asana
Attentive
BigQuery
Chorus
Clay
Cvent
Databricks
Demandbase
Goldcast
Gong
Google Ads
Jira
LinkedIn Ads
MCP
Meta Ads
Monday.com
Outreach
Pendo
Redshift
Salesloft
Segment
Slack
Snowflake
Zoom Webinar
ZoomInfo

Browse integrations

Native connections to the tools enterprise marketing teams already run, plus webhooks and MCP for everything else.

6sense
Native

6sense

Feed predictive intent and buying-stage signals into workflows.

ABM
Apollo
Native

Apollo

Enrich contacts and accounts, then trigger outbound sequences from unified data.

Enrichment Sales Engagement
Asana
Native

Asana

Ingest tasks and let agents triage and resolve them automatically.

Productivity
Attentive
Native

Attentive

Add SMS to lifecycle journeys with unified CRM and warehouse context.

In-App & SMS
BigQuery
Native

BigQuery

Segment and personalize from BigQuery without filing engineering tickets.

Data Warehouse
Chorus
Native

Chorus

Bring conversation intelligence into scoring and lifecycle workflows.

Call Transcripts
Clay
Webhook

Clay

Orchestrate enrichment waterfalls and push the results back as warehouse fields.

Enrichment
Cvent
Native

Cvent

Bring event registration and attendance into segmentation and scoring.

Webinars & Events
Databricks
Native

Databricks

Build segments and real-time triggers on lakehouse tables without engineering.

Data Warehouse
Demandbase
Native

Demandbase

Bring account intent and engagement into orchestration and scoring.

ABM
Goldcast
Native

Goldcast

Capture webinar and event engagement as real-time triggers.

Webinars & Events
Gong
Native

Gong

Turn call insights and conversation signals into campaign triggers.

Call Transcripts
Google Ads
Native

Google Ads

Push warehouse-built audiences and measure ad-driven pipeline.

Advertising
Jira
Native

Jira

Sync issues and let agents resolve tickets without manual handoffs.

Productivity
LinkedIn Ads
Native

LinkedIn Ads

Sync audiences and feed ad engagement into account scoring.

Advertising
MCP
Native

MCP

Connect Conversion to AI tools and agents through the Model Context Protocol.

Custom
Meta Ads
Native

Meta Ads

Activate first-party audiences and close the loop on ad spend.

Advertising
Monday.com
Native

Monday.com

Pull in work items so agents can action and close them automatically.

Productivity
Outreach
Native

Outreach

Trigger and update sequences from CRM, warehouse, and product signals.

Sales Engagement
Pendo
Webhook

Pendo

Trigger in-app guides and capture product usage as marketing signal.

In-App & SMS
Redshift
Native

Redshift

Sync warehouse models into the marketing data layer.

Data Warehouse
Salesloft
Native

Salesloft

Keep cadences in sync with unified lifecycle, scoring, and intent data.

Sales Engagement
Segment
Native

Segment

Stream product and behavioral events into people and accounts.

Data Warehouse
Slack
Native

Slack

Notify owners, route signals, and post alerts to channels in real time.

Productivity
Snowflake
Native

Snowflake

Query and activate warehouse data directly inside campaigns.

Data Warehouse
Native

Webhook

Send and receive events with any tool in your stack.

Custom
Zoom Webinar
Native

Zoom Webinar

Sync registrants, attendance, and engagement into campaign workflows.

Webinars & Events
ZoomInfo
Native

ZoomInfo

Append firmographic and contact data to every record in your pipeline.

Enrichment
Custom

Connect anything else

When a native integration doesn't exist yet, send and receive events with webhooks or wire Conversion into AI tools and agents through the Model Context Protocol. Your stack stays in sync on your own schema.

Webhooks

Trigger and receive events from any tool in your stack.

MCP

Expose your data and actions to AI agents and assistants.

Warehouse sync

Read and write directly to Snowflake, BigQuery, and more.

Enterprise sync

Bidirectional Salesforce sync with field-level control.

FAQ

Integration questions

Native integrations sync bidirectionally with no setup beyond authentication, mapping fields and events automatically. Webhooks let you connect any other tool in your stack by sending and receiving events on your own schema.

Yes. Every connected source feeds the same unified data model, so warehouse tables, CRM objects, and product events are all available for segmentation, scoring, and Liquid personalization without engineering work.

Most sources support real-time triggers. Changes in your CRM, warehouse, ad platforms, and product analytics can start or update workflows as they happen.

Use our webhook or MCP connection to integrate with any tool in your stack, including data warehouses, CDPs, and AI agents. Reach out and we can also scope a native integration.

See your stack, unified

Book a demo and we'll show you Conversion connected to the tools your team already runs.