Labs
One-to-One: Evaluating AI Personalization in Marketing Systems
One-to-One: a benchmark for AI agents building personalized marketing content.
Sep 28, 2026 · 6 min read
September 30, 2026 22 articles
Insights and updates
Perspectives on B2B marketing, AI agents, data infrastructure, and the modern marketing stack.
Announcements
Introducing Mosaic
Today we ship Mosaic: attribution and reporting built natively into Conversion. Ask what's working in plain English, understand what is driving pipeline, and use agents to act on the data.
Neil Tewari September 22, 2026 6 min read
All articles (21)
Labs
Jev made us take another look at tool search
How we used Jev to select tools for Conversion's agent, with benchmarks against lexical, BM25, and native tool search.
Sep 28, 2026 · 5 min read
Labs
Using semantic benchmarks to build a self-improving text-to-query agent
Our text-to-query agent went from 45 seconds on frontier models to 2 seconds on GLM 5.3 Flash, with the same accuracy at 1/20 the cost. This post describes the architecture, evaluation loop, and lessons learned.
Sep 2, 2026 · 10 min read
Labs
Building a data flywheel for our agent harness
An observability pipeline that reads production traces at corpus scale, names recurring failure modes, and proves the fix held.
Aug 22, 2026 · 7 min read
Labs
What we took out of the context window
A median request carried 150,000 tokens. Most of our context work since comes down to one move, applied repeatedly.
Aug 14, 2026 · 7 min read
Labs
From an agent harness to a research platform
How and why we made our harness model-agnostic, and what per-turn portability actually cost us.
Aug 6, 2026 · 7 min read
Marketing Operations
The data accessibility thesis
Your business context is trapped behind rate-limited APIs built for lock-in. Why open data access is the foundation of the agentic future.
Jul 22, 2026 · 4 min read
Announcements
Introducing Conversion Agents
Today we ship Conversion Agents: the first agent layer built natively into a marketing automation platform. Marketers describe what they want and AI agents do the work.
May 19, 2026 · 6 min read
Marketing Operations
Why you need product data for cross-sell & upsell motions
Most B2B teams run expansion plays on static CRM data and guesswork. Here's why real product usage signals from your warehouse are the key to predictable cross-sell and upsell.
Feb 26, 2026 · 4 min read
Marketing Operations
Salesforce sync: Conversion vs. HubSpot
A side-by-side look at how Salesforce syncing works in HubSpot versus Conversion, from campaign syncing and de-duplication to workflow actions and audit visibility.
Feb 25, 2026 · 3 min read
Marketing Operations
Why the Conversion Snowflake sync is stronger than HubSpot
HubSpot’s Snowflake sync maps warehouse data onto flat contact fields. Conversion’s sync preserves full objects and events so you can run truly warehouse-native automation.
Feb 24, 2026 · 5 min read
Marketing Operations
What is marketing operations? Complete guide for 2026
A practical guide to marketing operations: what MOps teams do day to day, the tools they rely on, and how to build an operating model that scales with revenue.
Feb 19, 2026 · 8 min read
Marketing Operations
Marketo vs Salesforce Marketing Cloud: complete 2026 comparison
Marketo excels at B2B lead nurturing; Salesforce Marketing Cloud at high-volume multi-channel journeys. A full comparison of pricing, implementation, and where each falls short.
Feb 18, 2026 · 8 min read
Use Cases
Personalized case study suggester
Learn how to send personalized case studies to each of your prospects using workflows and AI snippets.
Nov 24, 2025 · 1 min read
Use Cases
Clean job titles in your CRM with AI
CRMs are filled with messy and inconsistent data making personalization difficult. Learn how Conversion helps segment job titles into distinct persona buckets with AI.
Nov 24, 2025 · 1 min read
Use Cases
Dynamic closed-lost recovery
Learn how to build dynamic, AI-driven closed-lost recovery sequences that reactivate pipeline with the right message at the right time.
Nov 24, 2025 · 3 min read
Use Cases
Inbound lead scoring & enrichment
Learn how to set up critical inbound lead scoring, enrichment, and routing workflows using Conversion.
Nov 24, 2025 · 2 min read
Engineering
Workflows at scale: how Conversion powers marketing automation
We’re sharing how we power marketing automation at scale using Temporal. By rethinking how workflows run, update, and scale, we’ve built a system that reliably handles millions of contacts and long-lived automations without breaking a sweat.
Nov 7, 2025 · 5 min read
Engineering
Behind the curtain: how Conversion syncs millions of customer records a day
This article dives into how we designed and built the data connector and data synchronization platform — the component responsible for syncing millions of our customers’ most important business records in from and out to their CRM’s every day.
Oct 22, 2025 · 4 min read
Engineering
Service framework: the journey behind service-to-service communication at Conversion
How we built the service-to-service communication layer behind Conversion, handling over 30 million requests a day across 350+ endpoints.
Oct 22, 2025 · 4 min read
Announcements
Announcing our $28M Series A
We just raised $28M to build the marketing automation platform we always wished existed. Here’s how we got here — and where we’re headed.
Oct 7, 2025 · 3 min read