Whitepapers & Guides

Research, guides, and playbooks for marketing teams building with data and AI.

Research Reports

The State of Agentic Marketing

AI agents are being written into how marketing teams operate, not just what tools they buy. This report looks at how agents are changing team structure, workflow ownership, and the platforms marketing leaders are choosing to build on in 2026.

July 7, 2026

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Templates

Marketing Automation Platform RFP Template

Evaluating a new marketing automation platform? This ready-to-send RFP gives you 95 requirements across 13 categories to prioritize, send to vendors, and score, all in one workbook. Built for teams switching off of MAPs like Marketo, Pardot, HubSpot, and Eloqua.

Aug 4, 2026