The MarTech Stack Behind High-Growth Teams
Most marketing teams are running twice the tools they actually use and paying for capabilities that overlap, sit dormant, or quietly break their data. This session walks through a practical framework for auditing your MarTech stack end to end: inventory what you own versus what you use, map data flows between your MAP, CRM, and warehouse, and leave with a repeatable audit process and a scoring model for deciding what to keep, consolidate, or cut.