Overview
Most marketing teams are running twice the tools they actually use and paying for capabilities that overlap, sit dormant, or quietly break their data. If you cannot name what every integration in your stack does, you are almost certainly leaking budget, degrading data quality, and slowing down every campaign downstream.
This session walks through a practical framework for auditing your MarTech stack end to end. We will cover how to inventory what you own versus what you use, map data flows between your MAP, CRM, and warehouse, identify redundant or orphaned tools, and pressure-test each system against the workflows it is supposed to enable. You will leave with a repeatable audit process you can run every quarter, a scoring model for deciding what to keep, consolidate, or cut, and a clear view of where your stack is costing you more than it returns.
Whether you are inheriting a bloated stack, preparing for a platform migration, or trying to justify next year’s tooling budget, this session gives you the structure to make those decisions with evidence instead of guesswork.
What you’ll learn
- How to inventory what you own versus what you actually use, and surface the tools that overlap, sit dormant, or quietly break your data
- How to map data flows between your MAP, CRM, and warehouse to find redundant or orphaned systems
- A scoring model for deciding what to keep, consolidate, or cut, backed by evidence instead of guesswork
- A repeatable audit process you can run every quarter, whether you’re inheriting a bloated stack, planning a migration, or justifying next year’s tooling budget