Switching off HubSpot has ROI in the millions
Scoring, routing, reporting, audiences, and personalization are not five separate problems. Each is a symptom of data that never unified across HubSpot and Salesforce. Unify the layer with Conversion, and every pain becomes an agent workload with ROI you can measure.
Dead-simple ROI
We believe BuildOps has tremendous ROI to be achieved based on pipeline damage across the entire MarTech stack
Lead scoring
$3.25M a year on MQLs. Every mis-scored lead that gets dropped is $300 gone.
Explore the ROI$162,500
lost per year · 542 MQLs dropped at $300 each
Lead routing
$43.5M in pipeline routed a year, with accounts hitting the wrong team, slow speed-to-lead, and pipeline dropped.
Explore the ROI$870,000
pipeline at risk per year · wrong-team routing and slow speed-to-lead on your best deals
Ad audiences
$7.2M a year in ad spend matching only ~20% of your audiences. Every point of match rate is spend recovered.
Explore the ROI$360,000
in ad spend recovered per year · lifting past the ~20% match ceiling
Reporting
$2M a year in marketing salaries. Good reporting tells a 15-person team where to spend time instead of guessing.
Explore the ROI$200,000
in salary optimized per year · a 15-person team focused on what moves pipeline
People
A Conversion deployment strategy team that acts as an extension of your MOps team.
See the value$250,000
in deployment value per year · a strategy team embedded with your MOps team
CDP
Not priority right now, coming soon.
Total on the table
Every year, across every lever, at your current settings.
$1,842,500 / yr
The point-tool path costs more for less
To chip away at each problem, the market answer is more contracts. Together they run $225K a year and move each metric maybe 10 to 15%, while leaving the broken data layer underneath untouched. Conversion replaces the stack.
Total to buy the improvement
Five contracts, five bills, to move each metric maybe 10 to 15%. Conversion consolidates all of it.
$225,000 / yr
Price it yourself
Pricing is marketable contacts plus the products you turn on. Slide your database size and pick what to start with. AI usage is included, so the number is predictable before you sign.
Base includes 400,000 contacts at $80,000. Each additional 100,000 adds $12,000 per year.
Estimated annual price
$80,000 / yr
Estimate only. Final pricing is sized with your team in a working session.
Fix the layer, then let agents run it
Unify HubSpot and Salesforce into one system layer, turn each pain into a measurable agent workload, and start with the highest-ROI use case first.