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Livestreams

Live sessions and replays for marketing leaders building the modern data stack.

Livestream

Live Panel: Marketing Operations in the Agent Era

We're co-hosting this live panel with Jeff Canada, Head of Marketing Ops at OpenAI, and Mike Rizzo, CEO of MarketingOps.com. Agents are starting to take on routing, scoring, and campaign work that used to take weeks. This session covers what actually changes in marketing operations when agents join the stack, where humans still need to stay in the loop, and how teams are redesigning workflows to move at agent speed.

August 20, 2026 at 11:00 AM – 11:45 AM PDT
Live Panel: Marketing Operations in the Agent Era

Upcoming livestreams (2)

Live Panel: Marketing Operations in the Agent Era
Livestream

Live Panel: Marketing Operations in the Agent Era

We're co-hosting this live panel with Jeff Canada, Head of Marketing Ops at OpenAI, and Mike Rizzo, CEO of MarketingOps.com. Agents are starting to take on routing, scoring, and campaign work that used to take weeks. This session covers what actually changes in marketing operations when agents join the stack, where humans still need to stay in the loop, and how teams are redesigning workflows to move at agent speed.

Aug 20, 2026 at 11:00 AM – 11:45 AM PDT
The AI Marketing Redesign: How CMOs Are Rebuilding Their Orgs Around Agents
Livestream

The AI Marketing Redesign: How CMOs Are Rebuilding Their Orgs Around Agents

We're co-hosting this session with Drew Neisser, CEO of CMO Huddles. AI agents are starting to reshape how marketing orgs are structured: what work gets automated, how teams are organized, and what CMOs own. This session covers how marketing leaders are redesigning their orgs around agents, where the early wins are showing up, and how to lead the shift without betting a quarter on it.

Aug 26, 2026 at 11:00 AM – 11:45 AM PDT

Past livestreams (5)

Prompting for Marketers
Livestream

Prompting for Marketers

Most marketers are using AI every day, but few have a repeatable way to get consistent, high-quality output. This session covers how to write effective prompts for LLMs and agents across real marketing work: campaign briefs, segmentation, personalization, and content. Leave with prompt patterns you can reuse, techniques for steering agents toward better results, and a practical framework for turning one-off AI experiments into reliable workflows.

Aug 12, 2026 at 11:00 AM – 11:45 AM PDT
The MarTech Stack Behind High-Growth Teams
Livestream

The MarTech Stack Behind High-Growth Teams

Most marketing teams are running twice the tools they actually use and paying for capabilities that overlap, sit dormant, or quietly break their data. This session walks through a practical framework for auditing your MarTech stack end to end: inventory what you own versus what you use, map data flows between your MAP, CRM, and warehouse, and leave with a repeatable audit process and a scoring model for deciding what to keep, consolidate, or cut.

Jul 22, 2026 at 11:00 AM – 11:45 AM PDT

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