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Live sessions and replays for marketing leaders building the modern data stack.
Upcoming livestreams (2)
Attribution is the most argued-about, least trusted number in B2B marketing. Join the Conversion team for a live walkthrough of Mosaic, attribution built AI-native from the ground up inside an agentic marketing automation platform.
Mike Rizzo of MarketingOps.com and Aidan Murphy of Conversion debate where the line between GTM engineering and marketing operations actually sits, and whether it should exist at all. A candid look at what each role owns, which skills transfer, and how agents are reshaping both career paths.
Past livestreams (9)
ABM stalls because every target account needs its own research, messaging, and plays, and no team has the headcount to do that at scale. Join the Conversion team for a live walkthrough of how to build and run an agentic ABM motion end to end, from picking accounts to keeping personalized campaigns running without adding headcount.
The Conversion team put $250K behind a single launch. In this session, we open the books: the full budget breakdown, the plays that drove pipeline, the ones that burned cash, and how we used agents so one person could plan, build, and run the entire campaign. You'll leave with a tactical playbook for your next launch, whatever your budget.
We're co-hosting this session with Drew Neisser, CEO of CMO Huddles. AI agents are starting to reshape how marketing orgs are structured: what work gets automated, how teams are organized, and what CMOs own. This session covers how marketing leaders are redesigning their orgs around agents, where the early wins are showing up, and how to lead the shift without betting a quarter on it.
We're co-hosting this live panel with Jeff Canada, Head of Marketing Ops at OpenAI, and Mike Rizzo, CEO of MarketingOps.com. Agents are starting to take on routing, scoring, and campaign work that used to take weeks. This session covers what actually changes in marketing operations when agents join the stack, where humans still need to stay in the loop, and how teams are redesigning workflows to move at agent speed.
Most marketers are using AI every day, but few have a repeatable way to get consistent, high-quality output. This session covers how to write effective prompts for LLMs and agents across real marketing work: campaign briefs, segmentation, personalization, and content. Leave with prompt patterns you can reuse, techniques for steering agents toward better results, and a practical framework for turning one-off AI experiments into reliable workflows.
Most marketing teams are running twice the tools they actually use and paying for capabilities that overlap, sit dormant, or quietly break their data. This session walks through a practical framework for auditing your MarTech stack end to end: inventory what you own versus what you use, map data flows between your MAP, CRM, and warehouse, and leave with a repeatable audit process and a scoring model for deciding what to keep, consolidate, or cut.
Wondering how you can use agents to automate MOps work? Join us for a live walkthrough of how Conversion Agents are helping leading marketing teams identify opportunities, take action, and drive real impact.
The marketing paradigm is shifting faster than ever before. Get a live look into how leading marketing teams are putting Claude, Claude Code, and MCPs to work in 2026: drafting campaigns, analyzing customer data, automating ops, and personalizing outreach.
Walk through building your first Conversion MOps agent: automate campaigns, targeting, and email design using your full data model.
We partner with marketing leaders on live sessions for the Conversion community. Get in touch to collaborate.
