30M contacts. Millions per hour. No Marketo ceiling.
Conversion syncs directly from Databricks, segments your full 30M-contact database in minutes, and replaces the $1.5M Marketo spend with a platform built for the scale and security posture LastPass actually runs at.
30M+
Contacts housed natively, no Marketo cap
Millions/hr
Write throughput vs. Marketo's ~20K ceiling
$1.5M/yr
Marketo spend replaced, with consolidation upside
60 days
Migration timeline running in parallel with Marketo
Marketo cannot hold your database. Conversion can.
Marketo's ~20K-records-per-hour write ceiling turns every large operation into a multi-day wait. Consent updates, segment refreshes, and MQL flows all queue against each other. With 30M+ contacts and 1B+ events in Databricks, that throttle is the ceiling on how fast your entire marketing org can move.
Conversion connects directly to Databricks, syncing at millions of records per hour with no API contention. Large segment builds that take days today take minutes. Every workflow runs on your full dataset, not the fraction Marketo can hold.
- Segment 30M+ contacts: 2+ days
- Consent updates contend with MQL flows
- Can only house ~16M of 30M+ contacts
- Segment 30M+ contacts in minutes
- No API contention, operations run in parallel
- All 30M+ contacts housed natively, plus 1B+ events
Large segment build
2+ days
Minutes
Write throughput
~20K / hr
Millions / hr
Contact ceiling
~16M cap
None
30M+ contacts
Databricks, Salesforce, B2B + B2C combined
Identity resolution
Domain, account, and email matching across all sources
One unified profile
Customer vs. prospect, correctly classified every time
Customers get customer journeys. Prospects get prospect journeys.
Stop sending prospect emails to existing customers.
Because end-users and customers are not all in Marketo, they arrive looking like new prospects. They receive nurture sequences and promotional offers they cannot redeem, generating friction and the kind of public complaints that damage trust in a security brand.
Conversion resolves identity across Salesforce, Databricks, and your B2C records using domain and account matching, including non-Salesforce team accounts. Every contact gets the right classification before any workflow touches them, with a global suppression list enforced across every send by default.
Conversion vs Marketo
Marketo is entrenched, and re-signing is the path of least resistance. Here is the honest read on the things driving this evaluation: scale, identity, and AI.
| Capability | Conversion | Marketo |
|---|---|---|
| Scale and data | ||
| Contacts housed natively | 30M+ | ~16M cap |
| Direct Databricks warehouse sync | ||
| Write throughput (records/hr) | Millions | ~20K limit |
| Real-time Salesforce bidirectional sync | Batch, API-dependent | |
| Open data egress (Delta Share / S3 / API) | Painful, column-limited | |
| Pendo signal ingestion (native) | 2-3 day ETL delay | |
| Identity and activation | ||
| Customer vs. prospect identity resolution | Manual workarounds | |
| B2B and B2C audiences in one platform | Partial | |
| Global audience suppression / exclusion lists | Limited | |
| Domain and account matching (non-Salesforce) | ||
| AI and agents | ||
| Agent-native, blank-canvas AI | ||
| Self-tuning AI lead scoring | Manual, static models | |
| MOps intake tickets handled by agents | ||
| MCP available today | ||
| Human approval gate on every agent output | n/a | |
| Partnership | ||
| 24/7 Slack with forward-deployed engineers | Ticket queue | |
| Parallel run with migration team included | n/a | |
| Pricing model | Marketable contacts | Record tier + modules |
AI your ops team and security team can both sign off on.
Every agent action starts as a draft artifact. Nothing reaches a contact until a named human approves it. You get the throughput of automation with the control an enterprise security posture demands.
Human-in-the-loop by default
Every output reviewable before send
Full audit trail
RBAC to object and field
No training on your data
SOC 2 Type II
DPA in place
GDPR data purge on request
We will name a Conversion security counterpart so your team can file the security review ticket against a real contact, not a queue. SOC 2 Type II documentation available on request.
Sync and audit log
Certifications
Enterprise security teams have already said yes.
Plaid and Veriforce both run Conversion under strict data-governance requirements. Their security reviews are complete, their migrations are live, and the bar they cleared is comparable to what enterprise security teams require.
Consolidating their GTM stack onto Conversion under high-stakes security control, with bidirectional Salesforce sync live from day one.
Migrated off Marketo onto Conversion with our forward-deployed team. Same security bar, same enterprise procurement process, same outcome.
Frequently asked questions
Conversion connects directly to Databricks using scoped credentials you control. We sync and segment at millions of records per hour, with no 20K-per-hour write ceiling, no API contention, and no multi-day lag for large segment builds. We are happy to run concrete latency benchmarks on a realistic slice of your data during the evaluation, with your data engineering team present.
Conversion resolves identity across all your sources using domain, account, and email matching, including non-Salesforce B2C and teams accounts. Once unified, every contact carries a correct classification, so customers never receive prospect nurtures and promotions they cannot redeem. The global suppression list ensures that exclusion logic is enforced across every workflow by default.
Conversion is priced on marketable contacts, the contacts you actually send to. Records held in cold storage, suppressed, or unsubscribed do not count. AI usage is unlimited and not billed separately, so the number is predictable before you sign. We can walk through an exact range based on your active marketable database.
Yes, and we recommend it. Our forward-deployed engineering team runs the migration alongside Marketo, program by program, with concrete milestones. Marketo stays live until you are ready to cut over. Based on AI-assisted migration, we estimate 60 days for the core programs, but your team controls the pace. If the migration slips for any reason, we cover the Marketo extension.
We are SOC 2 Type II certified and can provide our full security documentation package directly to your security team. We maintain a DPA, do not train on your data or metadata, and support GDPR data purge on request. We will name a Conversion security counterpart so your team can file the review ticket against a real contact rather than a queue. RBAC is enforced at the object and field level.
Conversion is not a GainSight replacement. CSM case-logging, playbooks, and CTAs stay in GainSight. The in-scope use case is digital CS email, journey orchestration, and A/B testing, replacing only the GainSight Journey Orchestrator layer. Your CDP contract runs its course; Conversion's native warehouse connection covers the marketing activation use cases the CDP handles today, with consolidation as a natural next step when the contract ends.
Let's prove it on your data
Run a pilot alongside Marketo, stand up a sandbox on your Databricks connection, and give your team a concrete look at what the migration looks like before any contract is signed.