Five tools doing the job of one. Here is the one.
Marketo, BlueConic, Full Circle Insights, LeanData, and RingLead are costing over $400K a year and pulling your MOPS team in five directions. Conversion consolidates them into a single AI-native platform built on Salesforce and Snowflake.
5 tools
MAP, CDP, scoring, routing, and ABM, consolidated into one
$115K+
Potential annual savings vs. current ~$400K stack
3M
Contacts unified across Salesforce and Snowflake, natively
~61%
Faster MOps ticket resolution with agentic campaign builders
Your $400K tool sprawl, mapped and priced
Outreach runs two to three times the tools of a typical company at your stage. Every renewal is a chance to consolidate. Conversion replaces the core five, with a phased migration that starts before any contract ends.
Today: 5 separate tools
~$400K+/yrAfter: one platform
$285K/yr Conversion
MAP + CDP + scoring + routing
The stack you inherited is the constraint on your team.
Toni joined in December and re-signed Marketo before there was any room to evaluate alternatives. That window is now open. Here is the real shape of the problem.
Pain 1
One MOPS person managing the entire stack
A single operator pulling lists, debugging routing errors, and setting up campaign tokens across five tools was never a scalable plan. Every backlog adds to the risk.
Pain 2
Marketo on a 1-year renewal with no plan to exit
The Feb 2027 Marketo renewal is the real deadline. Without a migration running in parallel today, the window to exit without a rip-and-replace is narrowing fast.
With Conversion
One AI-native platform your whole team can operate
An agentic campaign builder handles the repeatable work. A forward-deployed team runs the migration in parallel. And a unified data layer means your scoring, routing, and activation all speak the same language.
Double the output of your MOps team without doubling headcount
Conversion agents handle the repeatable operational work: list builds, token setup, routing logic, and campaign execution. Your team focuses on strategy. Every agent output starts as a draft that a human approves before it goes anywhere.
Asana-to-campaign, end to end
Describe a campaign in a ticket. An agent drafts the audience, builds the email, and sets up the form. Your MOps team reviews and approves. This is what turns one person into a team.
AI lead scoring that retrains itself
Scoring trained on your historical closed-won and closed-lost data, with flexible industry-aware weighting. No rigid MQL thresholds. No manual recalibration at quarter-end. Account-level, not just contact-level.
Routing that replaces LeanData and RingLead
Native lead-to-account matching, round-robin assignment, and territory rules in one layer. Consolidating both tools is optional and can start with whichever contract comes up first.
Snowflake-direct, no CDP required
Conversion reads Snowflake directly via a read-only service account you control, so the only reason to keep BlueConic is one it no longer has. Non-technical segmentation in natural language, no SQL needed.
Human-in-the-loop by default
Every output reviewable
Full audit trail
RBAC to object and field
No training on your data
Enterprise-grade security
Build the number your CMO needs to see
Stack consolidation is the headline. But the full ROI includes MOps time reclaimed, faster campaign cycles, and pipeline influence from better personalization. Use the calculator below to size it, then book a session for a tailored model with your actual contract numbers.
Estimate your annual value
Pick a company size to fill in starting numbers, then adjust the inputs to match your team. Every assumption is editable in advanced mode and shown in the methodology below, so the number stays auditable.
Share of MOps time spent on manual, automatable work.
Share of that manual time reclaimed with Conversion. Ceiling 60%.
Lower cost per campaign from faster turnaround. Ceiling 60%.
Incremental upsell and cross-sell from better personalization. Ceiling 25%.
Share of the revenue lift you credit to the platform switch.
Gross annual value
$0
Capacity reclaimed
0.0 FTE
Gross value before platform investment. Book a demo for tailored pricing and your net ROI and payback.
Where the value comes from
- People time $0
- Faster campaigns $0
- Personalization $0
Conversion vs Marketo
Marketo is the default because it is already in your stack. On the things driving this evaluation, AI, stack consolidation, and data activation, here is the honest comparison.
| Capability | Conversion | Marketo |
|---|---|---|
| AI and agents | ||
| Agent-native campaign builder (from a ticket or brief) | ||
| Self-tuning, account-level AI scoring | Manual model maintenance | |
| MCP available today | Roadmap | |
| Natural-language segmentation, no SQL | ||
| Stack consolidation | ||
| MAP + CDP in one platform | Separate CDP required | |
| Native Snowflake activation | Separate integration | |
| Lead routing replaces LeanData and RingLead | Requires both tools | |
| Custom objects and flexible data model | Limited | |
| Real-time Salesforce sync | Batch sync | |
| Foundations | ||
| Drag-and-drop email and forms | ||
| Deliverability tooling and inbox placement | ||
| Attribution pass-through to Marketo Measure | ||
| Migration and partnership | ||
| 24/7 Slack Deployment Strategy Team | Standard support / SIs | |
| Run in parallel until Feb 2027 renewal | Partner-led migration | |
| Pricing model | Marketable contacts | Complex SKUs + contacts |
High-bar companies have already made the switch
Companies with complex, multi-tool stacks and strict security requirements have migrated off legacy MAPs and consolidated onto Conversion. The consolidation story is the same each time: fewer tools, lower spend, and a MOPS team that can finally work strategically.
We moved off Marketing Cloud because we wanted a platform that was actually built for AI, with a team that picks up when we need them.
Migrated from SFMC + Pardot Frequently asked questions
Conversion runs in parallel with Marketo from day one. Your team replicates programs in phases with concrete milestones, and a forward-deployed engineer runs the migration alongside you. The Feb 2027 renewal is a backstop, not a hard deadline.
Yes. Conversion includes a flexible data model with custom objects, and reads Snowflake directly via a read-only service account you control. If the BlueConic contract comes up before Marketo, that is a natural starting point for the pilot.
Conversion has a native routing layer that handles lead-to-account matching, round-robin assignment, and territory rules. Consolidation is optional and phased, starting with whichever contract comes up first. The indicative savings for consolidating both is around $35K/yr.
Conversion syncs via a dedicated integration user on a scoped credential you control. We can time the integration sprint to fit your SFDC team's capacity. The 90-day pilot clock can start after the sync is live, so no rush creates a bad integration.
No. Conversion sits on the MOPS and data side: MAP, CDP, scoring, and routing. It has no sales-engagement or sequence capability. The two systems are genuinely complementary, with Conversion feeding enriched, scored leads to the Outreach platform.
Pricing is based on marketable contacts. AI usage is unlimited, so the number is predictable before you sign. We scoped an indicative range based on your 1.8M marketable contacts and will confirm after the deep-dive.
Build the business case, then run the pilot
Start a phased consolidation alongside Marketo. We scope the migration around your Salesforce team's sprint capacity, your renewal timeline, and the one tool you are ready to replace first.