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Conversion Temporal

The only Marketo alternative for Temporal

Native attribution and reporting, full Marketo parity plus scoring and ABM, deep Salesforce custom-object and warehouse support for lifecycle, and one-to-one campaigns for every growth account. One platform, one admin, far more output.

Native

Attribution and reporting built in, tied to revenue

Parity + more

Everything Marketo does, plus scoring, ABM, and attribution

Custom objects

Salesforce custom objects and warehouse, unified for lifecycle

1:1

Personalized ads, landing pages, and emails per account

Native attribution

Reporting tied to pipeline and revenue

Marketo reporting stops at smart-list filters, which is why your leadership cannot see what actually sources pipeline. Conversion builds attribution into the platform, multi-touch from first click to closed revenue, with AI reporting you query in plain language. It is the layer Inflection does not offer.

Every touch, captured

Paid ad

First touch

|

Landing page

Visit

|

Nurture email

Engage

|

Webinar

Influence

|

Demo booked

SAO

Attribution engine

Native, multi-touch, first click to closed revenue

Pipeline report

AI
Pipeline sourced $4.2M
Revenue influenced $11.8M
Blended CAC -18%
Ask in plain language: which channels sourced Q3 pipeline?

Attribution is built in, not bolted on. Reporting is tied directly to pipeline and revenue, so you leave smart-list filters behind and answer the questions leadership actually asks.

Conversion vs Inflection

The enterprise alternative to Inflection

A modern MAP is table stakes. The question is what you lose and what you gain. Conversion keeps the Marketo long tail Inflection drops, then adds native attribution, agentic scoring, and one-to-one ABM on the same platform.

Platform and parity

Feature Conversion Inflection
Marketo Programs functionality (assign token values, add assets, duplication, update member statuses and fields, sync back to SFDC)
Audience update frequency Real-time 10 min
SFDC sync logs
Custom objects (SFDC and warehouse)
API
Asset and file hosting (images, videos, PDFs, etc.)
Landing pages
Webinar integrations
Ads integrations (LinkedIn, Meta, Google)
RBAC

Agentic capabilities

Feature Conversion Inflection
Ability to edit existing workflows and emails
Recurring agents (build scheduled agents to complete work, analyze data, etc.)
Ability to read contact data (ex: tell me why this lead did not MQL)
Agentic reporting (ex: produce a report on MQLs and opportunity status from the last 30 days)
Ability to create custom fields

Comparison reflects Conversion's assessment for an apples-to-apples evaluation. Head-to-head detail and references available on request.

Custom objects and warehouse

Built for a custom-object org

Product modeled in Salesforce custom objects and product events in Segment should power lifecycle, not block it. Conversion reads and writes standard and custom objects and reads the warehouse directly, then maps every object to the right person and account so onboarding, activation, expansion, and renewal run off one clean record.

Your data, as it lives

Salesforce

Standard objects

Custom objects Native

Product modeled as custom objects

Segment

Segment

Product events

Warehouse

Every table, read directly

Conversion One record
Contact + account
Custom object context
Product usage

Objects mapped to the right person and account, no field-vs-object wrangling.

Powers lifecycle

Onboarding
Activation & PQLs
Expansion
Renewal
One-to-one ABM

A bespoke experience per growth account

Your growth team wants account-based campaigns that ship faster than the tooling allows today. Conversion turns each target account into an agent workload: custom ads, a custom landing page, and a tailored email sequence off a single account record, with attribution back to pipeline.

Account record

Salesforce + custom objects
Segment product data Segment product data
Warehouse
Common Room intent

One record per growth account.

Conversion

Conversion agent

orchestrating

Custom ads

LinkedIn, Meta, and Google, per account

Custom landing pages

One bespoke page per growth account

Custom emails

One-to-one sequences, not a blast

Attribution

Multi-touch, first click to SAO

This is the play that found you. The ads that re-opened this conversation were built by one agent off a single account record. That is the one-to-one motion your growth team can run on every target account, moving as fast as they want to.

Proven with developer platforms

Trusted by teams that sell to builders

Conversion runs the go-to-market stack for developer-infrastructure and high-growth companies with real security and data-integrity bars. We are happy to connect you with teams that evaluated the alternatives and chose Conversion.

ClickHouse
Plaid
Productboard
FAQ

Frequently asked questions

It is built into the platform. Because every touch runs through Conversion and syncs to Salesforce, attribution is tied directly to pipeline and revenue with multi-touch models from first click to closed won, plus AI reporting you query in plain language. There is no separate attribution tool to buy, wire up, or reconcile. This is a capability Inflection does not offer, despite its founders having built a well-known attribution product.

Both are modern and move you off Marketo, but Conversion carries the Marketo long tail that Inflection lacks: campaign-member sync, Salesforce sync logs, webinar and forms parity, and a robust public API with RBAC. On top of parity, Conversion adds native attribution, agentic lead scoring, and one-to-one ABM. It is not a like-for-like swap, it is parity plus additional products on one platform, so your one admin does far more.

Yes. Conversion reads and writes Salesforce standard and custom objects and reads your warehouse directly, then maps that context to the right person and account. Product modeled as custom objects becomes usable in segments, scoring, and lifecycle campaigns, instead of being stuck behind account-object versus person-field mapping. We will scope your specific object model before the technical session so there are no surprises.

Yes. Segment stays as your product-data source and integrates more cleanly than it does with Marketo, so the lifecycle team stops fighting the mapping. Chili Piper stays for routing. Conversion replaces Marketo, adds the missing lead scoring and attribution, and unifies the data underneath so the pieces you keep work better together.

For each target account, one agent builds custom ads across LinkedIn, Meta, and Google, a custom landing page, and a tailored email sequence off a single account record, with multi-touch attribution back to pipeline. It is the same agentic motion that re-opened this conversation, and it lets your growth team move as fast as they want to.

A forward-deployed team runs the migration on a phased plan that fits a decision this quarter and a move in the first half of next year, minimizing product and engineering lift. The goal is to retire Marketo without the internal resourcing crunch that stalls these projects, and to have you fully live well before the next renewal.

Bring the whole stack onto one platform

See native attribution, full Marketo parity, custom-object support, and one-to-one ABM in a single demo, then get a phased migration plan that fits your timeline and never renews Marketo again.