Conversion press resources
Everything you need to cover Conversion: company facts, leadership, brand assets, and where we've been featured.
What is Conversion?
Conversion is the agentic marketing automation platform, built for MOps teams replacing Marketo, Pardot, and HubSpot. By unifying CRM, warehouse, and product data into one context layer and handing the repetitive work to AI agents, Conversion turns campaign cycles that used to take weeks into hours.
Companies like Plaid, Productboard, and People Data Labs use Conversion to run segmentation, email, workflows, and reporting from a single platform, cutting recurring MOps work by 75% and shipping campaigns 10x faster.
Conversion frees marketing teams from outdated tools and processes so they can focus on what matters most: driving pipeline. The agents do the rest.
Numbers you can cite
$28M
Series A, announced October 2025
75%
Reduction in MOps time on recurring work
10x
Faster campaign-to-launch cycle time
4 wks
Average migration using agents
Founders
High-res headshots are included in the press kit. Hover for bios.
Neil Tewari
Cofounder & CEO
Neil Tewari is the cofounder and CEO of Conversion and sets the vision and strategy for the company. He and James started Conversion after living the broken MOps workflow firsthand, fighting legacy tools just to reach their own users.
Before Conversion, Neil was a partner at Gryphon Ventures, investing in early-stage startups. He studied electrical engineering and computer science at UC Berkeley, where he met James during the first week of orientation.
Neil Tewari
Cofounder & CEO
James Jiao
Cofounder & CTO
James Jiao is the cofounder and CTO of Conversion and leads product and engineering. He built the foundations of the platform: the unified data layer, the workflow engine, and the agent infrastructure that runs the work.
James studied electrical engineering and computer science at UC Berkeley, where he and Neil met during their first week on campus.
James Jiao
Cofounder & CTO
Brand assets
Logos, colors, and usage guidelines for editorial use. For anything beyond editorial use, ask us first.
Primary logo, light
Primary logo, dark
Ink
#1A1A19
Surface
#FAF9F7
Raised
#F3F2EF
Teal
#2C789F
Family
Headings are set in Family, regular weight.
TWK Lausanne
Body copy is set in TWK Lausanne. Fonts are licensed and not included in the asset pack.
Do
- Use the provided files without modification.
- Keep clear space around the logo equal to the mark's height.
- Write the company name as "Conversion".
Don't
- Recolor, stretch, rotate, or add effects to the logo.
- Place the logo on busy backgrounds or low-contrast colors.
- Write "Conversion.ai" in editorial copy.
In the press
Recent coverage, interviews, and features on Conversion and the team.
LinkedIn · May 2026
We raised $30M for this moment. Today, we launch Conversion Agents.
Read article
etn. · February 2026
Conversion co-founder & CEO Neil Tewari on enterprise sales
Read article
TechCrunch · July 2025
How 2 UC Berkeley dropouts raised $28M for their AI marketing automation startup
Read article
Stories worth covering
Teams that replaced legacy marketing automation with Conversion, with named advocates available for interviews.
< 4 wks
White-glove migration timeline
PDL replaced Marketo, Pardot, and three scoring tools with Conversion, run by a single marketer.
Read the story
< 6 wks
From first call to live inbound capture
GovWell unified five tools under one platform to keep marketing in lockstep with a fast-growing GovTech business.
Read the story
200K+
Contacts scored by AI retroactively
Hostfully replaced Pardot with Conversion, with one RevOps specialist running scoring and personalization for the whole base.
Read the story
See the product behind the story
The fastest way to understand Conversion is to watch it work. Book a demo and we'll show you the platform live.