ABM without the second stack
Accounts, contacts, and opportunities are already related in Conversion. Build the target list, work the buying group, and see the account's journey to pipeline in one place.
What's broken today
Five tools to run one program
Intent provider, MAP, CRM, enrichment, maybe a CDP. Half the week goes to keeping them in sync.
A lead-shaped platform for an account-shaped motion
The tool thinks in contacts. The team thinks in accounts and buying groups.
No account-level answer
You can report on an email. You can't say whether the account moved.
How Conversion solves this
One list of accounts that matter
Every account with its score, tier, trend, and last activity. Score on warehouse fields, intent, and engagement across every contact at the account.
1:1 pages, ads, and emails for every account
Build a play once: a landing page, an ad campaign, or an email sequence. Every target account gets its own variant, written from its stack, its warehouse, its champion, and the pain you already know about. Hundreds of accounts, one play.
Target on data your MAP never had
Firmographics, product usage, and intent from any provider sit in the same filter as Salesforce fields. No reverse ETL.
Work the whole buying group
See who's engaged, who's gone quiet, and who's never been touched by role. Send the champion and the economic buyer different content from the same campaign.
Frequently asked questions
Yes. Import from CSV, sync a Salesforce account view, or build a dynamic list from warehouse and CRM data that updates as accounts change.
Intent scores from providers like 6sense, Bombora, or G2 arrive through your warehouse or API and are available for segmentation, workflow triggers, and account scoring alongside first-party data.
Yes. Account-based and lead-based workflows run in the same platform. Many teams run ABM for enterprise and inbound nurture for mid-market from one system.
The separate tool holds the account intelligence and pushes it back through integrations. Conversion has native account objects, warehouse connectivity, and account-level orchestration built in.
Run ABM the way it was meant to work
Bring a target account list. We'll show coverage, engagement, and pipeline for it live.