Attribution and reporting for B2B marketing teams.

Measure arrives after the campaign ran and rebuilds your buyer journey from UTMs, exports, and scheduled syncs, and it installs a managed package in your Salesforce org to do it. Conversion sent the emails, hosted the forms, ran the webinars, recorded the campaign membership, and syncs Salesforce, so the touchpoints already exist as first-party records. There is no reconstruction step, which means there is nothing to lose in transit and no mapping project to finish before the numbers mean anything.

No. There is no managed package, no custom objects, and no permission sets to provision. Mosaic reads the Salesforce data Conversion already syncs, so it does not consume API budget with touchpoint export jobs or add packages that conflict with what you have installed.

No. Mosaic works from the data Conversion already holds. If you do run a warehouse, Conversion's existing Snowflake, BigQuery, Databricks, and Redshift connections mean warehouse data can participate in segmentation and personalization alongside it.

First Touch, Last Touch, Linear, Position-Based, and Time Decay out of the box, plus your own custom model if none of those match how your team thinks about credit. You set a workspace default and anyone can switch models on the fly. Switching changes how credit is divided, never which touchpoints were eligible or how they were classified, so two people looking at two models are still looking at the same underlying activity.

Web activity including ad clicks, page visits, and form submissions, measured through sessions. Marketing email link clicks. Campaign membership, which is how webinars and offline activity like conferences and dinners are credited, counted when a member first reaches a success status. Email deliveries and opens are recorded but do not earn credit by default, and you control every one of these in settings.

Because influenced values are not additive. A single opportunity can be influenced by six channels, so summing influenced value across channels would count that opportunity six times. Mosaic keeps influenced, attributed, and credited as separate measures and never renders a summed total for a column where the sum would be wrong. Attributed values do add up, and they reconcile to your CRM total exactly.

Yes. The default is 90 days and it can be set anywhere from 1 to 3,650. You also choose how contacts qualify for an opportunity: all known contacts on the account, opportunity contact roles, or the primary contact only. The default is all known contacts, because contact role data is usually incomplete.