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Ads

Run paid from Conversion.

Build audiences on all your data for Google, Meta, and LinkedIn, add people from any workflow or Play, and see the pipeline each campaign brings in.

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Audiences / Evaluating, visited pricing
Overview Ads audiences 1,462 members Dynamic Edit filter
Columns Link ads audience
Name Description Estimated size
Evaluating, visited pricing Search and YouTube retargeting 1,280
Evaluating, visited pricing Facebook and Instagram retargeting 1,190
Evaluating, visited pricing Open evaluations, pricing page twice
You're all caught up!
Select an ads audience Contacts from your Conversion audience will automatically be synced to the selected ads audience.
Link an existing ads audience Create a new ads audience
Link an existing ads audience Create a new ads audience
Ads audience Select an ads audience
Ads account Select an ads account Demand gen
Name Enter a name Evaluating, visited pricing
Description Enter a description Open evaluations, pricing page twice
Link Create and link Manage ads accounts
Ads audience linked successfully.

Used by MOps teams replacing Marketo, Pardot, and HubSpot.

How paid runs in Conversion.

Ad audiences draw on the same contacts, companies, and deals as your email and workflows, and LinkedIn and Meta leads come back to those records.

Edit filter 18,220 matching contacts Loading contacts... 1,462 matching contacts
Where
Company Number of Employees ≥ 500 and Has opportunity where Stage is Evaluation and Has visited pricing 2+ times in the last 14 days
Add condition

Build audiences from all your data

Filter on contact, company, and deal fields, product usage, and engagement. Any audience, static or dynamic, can feed Google, Meta, and LinkedIn.

Page is visited
Page /pricing
Update audience
Add to Pricing page retargeting
Time delay
Wait 14 days

Add people at the right moment

An Update audience step adds a contact the moment they visit pricing or change stage, and Plays add people with the reason in their log.

Google Using default mappings 1 of 6 fields overridden
Email Required Overridden Default: email email work_email

Contact

Email Personal Email Work Email
Phone Default: phone phone
First name Default: first_name first_name
Last name Default: last_name last_name
Postal code Default: postal_code postal_code
Country Default: country country
LinkedIn Using default mappings
Meta Using default mappings

Choose what each platform matches on

Pick the Conversion field behind each platform's match keys, like a work email, or stop sending one. Emails are hashed before upload.

Map fields Map each form field to a field in Conversion or leave it blank to skip it.
Job title Select a field job_title Overwrite
Which BI tool do you use today? Select a field Overwrite
Company name Select a field company_name Overwrite
Country/Region Select a field country Overwrite

Bring LinkedIn and Meta leads in

Each lead arrives as a form submission on the matching contact, mapped to your fields, and can start the same workflows as a form on your site.

Run ads for every stage of the funnel.

Each one is an audience on your live data, linked to the platforms you buy on and filled as people reach that stage.

Edit filter 18,220 matching contacts Loading contacts... 642 matching contacts
Where
Has opportunity where Stage is Evaluation and Job Title contains any of VP, Director, and Head
Add condition
Audiences / Open pipeline, senior titles Dynamic
Overview Ads audiences
Name Estimated size
Open pipeline, senior titles 590
Open pipeline, senior titles 520

See the contacts behind every campaign.

Turn on tracking for a Google or LinkedIn ad account and every ad link carries Conversion's own parameters. Each campaign, ad group, and ad shows the contacts it brought in next to impressions and clicks, and each click lands on the contact's timeline, so Mosaic can credit the campaign when a deal opens.

Ads / Pricing page retargeting
Overview Groups Audiences $180.00 Active
Last 30 days Refresh
Contacts 214 215 Current Previous
151050
8/248/319/79/149/21
Impressions 48,210
Clicks 684
Contacts / Nora Kim
Activity Details

Today

Clicked a social ad and visited 2 pages 10:42 AM
/customers 10:44 AM
/pricing 10:42 AM
Was sent Security overview 9:05 AM
Opened 9:31 AM
Delivered 9:05 AM
Submitted Metrics guide 8:12 AM
Works with

Paid runs on the rest of Conversion.

Audiences, Plays, and Mosaic read the same records, so the people you target are the people you measure.

Audiences feed every channel

The audience behind your ads also feeds blasts, workflows, and campaigns, filtered on contact, company, deal, and product data.

Plays add people as accounts warm up

A Play adds each person to the ad audience that fits their next step, alongside the emails it plans, with the reason in its log.

Mosaic credits the pipeline

Tracked Google and LinkedIn clicks and lead gen leads keep their campaign, so Mosaic credits pipeline to the paid channel that brought them in.

FAQ

Common questions

What demand gen and marketing ops teams ask before they run paid from Conversion.

Google Ads, Meta, and LinkedIn. Audiences sync to Google Customer Match, Meta Custom Audiences, and LinkedIn Matched Audiences, lead gen forms sync from LinkedIn and Meta, and campaign reporting covers all three.

By default, Google gets email, phone, first and last name, postal code, and country. Meta also gets city and state. LinkedIn gets email, first and last name, job title, company name, and country. Admins can point any identifier at a different field or stop sending it, except email, and emails are SHA-256 hashed before upload.

Linking an audience uploads its current members. After that, contacts upload as they join: right away when you or a workflow add them to a static audience, and after each five-minute refresh for a dynamic one. Each platform then takes its own time to match the list.

They stay in the platform audience, because sync only adds people. To keep customers and open deals out of acquisition campaigns, link an audience of them and set it as an exclusion in each platform. That list grows as deals close.

Yes. Sync a form from Forms, map its questions to contact and company fields, and each new lead arrives as a form submission within minutes. Leads match existing contacts by email, carry the campaign they came from, and can start any workflow.

Turn on Tracking for a Google or LinkedIn ad account, and the platform adds Conversion's tracking parameters (account, campaign, ad group, and ad, plus keyword on Google) to every ad's link, including campaigns you create later. For Meta, you paste the parameter string into Ads Manager. UTMs still classify channels for everything else.

In Google, Meta, and LinkedIn, where your team already manages them. Conversion runs everything around them: who's in each audience and when they join, where lead gen leads land, and which campaigns get credit for pipeline.

See paid run on your own data.

Bring the list you still upload by hand. We'll build it on your data, link it to LinkedIn, and add the workflow that fills it while you watch.

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