Focus ad spend on the right accounts
Build audiences from your CRM, warehouse, and product data. They stay in sync with Google, Meta, and LinkedIn as people enter and leave, so you stop paying to reach customers and start retargeting the leads sales is working.
What's broken today
Audiences that go stale in a day
Lists are exported and uploaded by hand. New customers keep seeing acquisition ads for weeks.
Ad platforms can't see the funnel
They know who clicked. They don't know who booked a meeting or became an opportunity.
Cost per lead, never cost per opportunity
Spend lives in three ad platforms and pipeline lives in Salesforce. Nobody joins them.
How Conversion solves this
Always-on audiences that update themselves
Link an audience to Google, Meta, or LinkedIn once. As CRM fields, deal stages, and signals change, contacts are added and removed on every platform automatically.
Audience
Tier 1 · open pipeline
Synced continuously
Build from everything you know
Tier 1 accounts from the warehouse. Webinar no-shows from campaign status. Trial users who never invited a teammate. Any segment you can build is an ad audience.
Stop paying to reach the wrong people
Exclude customers, open opportunities, and competitors. When a deal closes, the contact drops off every acquisition audience within minutes.
Lead gen forms straight into the CRM
LinkedIn and Meta lead form submissions become contacts automatically, with the same workflows and campaign statuses as a form on your site.
See spend next to pipeline
Campaign cost imports from each ad account. Mosaic ties clicks to opportunities, so every campaign shows cost, attributed pipeline, and return on one page.
Frequently asked questions
Google, Meta, and LinkedIn for audience sync and campaign spend. LinkedIn and Meta for lead gen forms.
Google receives email, phone, name, zip, and country. Meta receives email, phone, name, city, state, zip, and country. LinkedIn receives email, name, job title, company name, and country. Values come from the contact's default fields.
Dynamic audiences push additions and removals automatically as contacts enter or exit the segment. Static audiences sync when you add or remove contacts manually.
No. Creative, bidding, and placement stay in the ad platform. Conversion supplies the audiences, receives the leads, and measures spend against pipeline and revenue.
For channel classification, yes. For connected campaigns, Mosaic also matches on the provider's click ID, so campaign identity does not depend on UTM text alone.
Sync an audience to LinkedIn in the demo
Build the segment, link the ad audience, and watch spend show up next to pipeline.
