Forms that write straight to your CRM
Drag fields in, map them to Salesforce, and trigger workflows the moment someone submits. Returning visitors see a shorter form.
What's broken today
Asking the same questions twice
Returning visitors retype their title and company because the form can't see the CRM.
Ad leads stuck in a CSV
LinkedIn and Meta lead gen forms export on a schedule and get uploaded by hand.
Junk in the pipeline
Bots and personal emails create contacts and inflate MQL counts before anyone notices.
How Conversion solves this
Create with drag-and-drop
Short answer, dropdown, phone, checkbox. Drop a field in, map it to a CRM field, and publish. Themes carry your fonts, colors, and button styles.
Request a demo
Ask less of people you already know
Fields hide when the CRM already has the answer. Show or hide anything based on what someone types or who they are.
Automate on submit
Start a workflow, update campaign status, alert a rep in Slack. Every submission is a trigger, with no middleware in between.
Sync LinkedIn and Meta lead forms
Ad form leads land as contacts automatically and run through the same workflows as a form on your site.
Frequently asked questions
Paste the embed snippet, use the Webflow or Framer integration, or submit from your own UI with the Forms SDK. You can also track an existing form without replacing it.
Mark a field as hidden when known. If the contact record already has a value, the field doesn't render. Rules run on the server, so CRM data never reaches the browser.
Any contact or company field, standard or custom. Each field has its own overwrite setting, and hidden fields capture UTM parameters without showing anything.
Turn on reCAPTCHA, require a work email, and restrict which domains can submit. Bot traffic is filtered on the tracking side.
Yes. A form inside a campaign sets the member status, and the linked Salesforce campaign picks it up through the two-way sync.
See a form go from drop to Salesforce
Build a form, submit it, and watch the contact, campaign status, and workflow update live.
