Segment on any field, object, or behavior.
Filter on contact, company, and deal fields, custom objects, and engagement in one builder, or describe who you want in plain English.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
Profound
- Valuation
- $1.8B
- Employees
- 300+
- Replaced
- Customer.io
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
BuildOps
- Valuation
- $1B
- Employees
- 600+
- Replaced
- HubSpot
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
How audiences work.
Pick conditions from every object, check the data behind them, and let the audience keep itself current wherever you use it.
Add a condition
Choose a condition or drag one into a group to start filtering.
Records
Membership
Events
Pick from every object
Records, membership, and events sit in one list: contacts, companies, opportunities, audiences, campaigns, page visits, emails, forms, and custom events.
See the data before you target it
Every field shows its fill rate and its most common values, so you know a condition will match the people you expect.
Stay current on their own
Dynamic audiences refresh every five minutes, adding the people who start matching and removing the ones who stop.
Send them to your ad platforms
Link one audience to Google, Meta, and LinkedIn. Members upload when you link it, and new members follow as they join.
Everything you know, in one filter.
A B2B audience depends on the account, the deal, and what the buying group has done. All of it fits in the same builder.
Build it once, use it everywhere.
The same audience feeds blasts, workflows, campaigns, and ad platforms, and the same builder filters every list in Conversion.
Start workflows when people join
Joining or leaving an audience is a workflow trigger, and the same builder powers every branch and wait inside it.
Reach them on ad platforms
Link an audience to Google, Meta, and LinkedIn once, and new members upload on their own with no CSV in between.
Filter on data from anywhere
Salesforce objects, warehouse tables, product events, and custom objects all land in the model your filters read.
My team is building email flows, setting up audiences, and managing their own workflows in Conversion. I'm not the bottleneck, which is exactly what I wanted from a platform at this stage of our growth journey.
Jason Ginsberg
Head of Marketing, GovWell
11
Condition types across records, membership, and events
3
Hops through related records and custom objects
5 min
Between refreshes of every dynamic audience
Common questions
What marketing ops teams ask before they rebuild their smart lists.
Contact, company, and opportunity fields, including the contact's role on an opportunity; subscription status; custom objects through their relationships; audience and campaign membership; page visits, email activity, form submissions, workflow entries and exits, and custom events. Every event condition takes a count and a time window.
Dynamic audiences refresh every five minutes, adding contacts who start matching and removing those who stop. Static audiences hold exactly who you put in, through a CSV, a list you pick, or a workflow step.
Yes. Scheduled syncs from BigQuery, Snowflake, Databricks, Redshift, ClickHouse, or PostgreSQL load contacts, custom objects, relationships, and events into Conversion as often as every 15 minutes. Once synced, that data works in any filter with no reverse ETL tool in between.
Describe who you want and Conversion writes the conditions against your real fields, operators, and values, then adds them as ordinary conditions you can read and edit. One click undoes it, and you can ask for a change to an existing filter the same way.
Yes. Link an audience to Google Customer Match, Meta Custom Audiences, or LinkedIn Matched Audiences. Current members upload when you link it, and new members upload as they join. You choose which fields feed each platform's match keys.
Yes. References lists every audience, workflow node, form, and email template that depends on it, so you know what a change will touch.
See your hardest segment built in a sentence.
Bring the audience your team spends the most time maintaining, and we'll build it on your data during the demo.