Mosaic

Mosaic is attribution built into Conversion. It works from the marketing data already in your workspace and ships with a preconfigured dashboard.

Touchpoints come from email clicks, web sessions, lead gen form submissions, connected ad campaigns, and field events.

Calculated at query time

Attribution is calculated when a report runs rather than precomputed, and it supports custom goals.

Admin settings

Admins configure channels, web rules, campaign mappings, and session exclusion rules from attribution settings.

Mosaic is an add-on. Ask your account team to turn it on. See the launch post for details.