Enrichment integration

Apollo + Conversion

Fill in job title, seniority, and firmographics from Apollo as contacts move through a workflow.

Into Conversion

How Conversion works with Apollo

Conversion connects to Apollo through an Apollo Enrichment workflow step that looks up each contact by email and fills in person and company fields. You choose which Apollo fields to pull, such as job title, seniority, employee count, and funding stage, and which Conversion contact or company field each one fills. By default the step only fills empty fields, and an overwrite toggle lets Apollo replace existing values.

What you can do

Person and company data in one step

Map several Apollo fields in a single step, from job title and LinkedIn URL to company revenue, employee count, industry, and latest funding stage.

Gaps filled, trusted values kept

With overwrite off, Apollo only fills empty fields, so values your team or CRM owns stay put. Turn it on for fields where Apollo should be the source of truth.

Enrichment before it matters

Place the step early in a workflow so the emails, Slack alerts, HTTP requests, and branches that follow work from the most complete data available.

Standardize with Magic Enrich

Follow the step with Magic Enrich to classify or normalize what Apollo returns, such as turning raw job titles into standard personas.

What syncs

Data	Direction	Details
Person fields	Into Conversion	Name, job title, seniority, LinkedIn URL, location, and phone, looked up by the contact's email.
Company fields	Into Conversion	Company name, annual revenue, employee count, industry, funding, LinkedIn URL, website, location, and logo.

How to connect Apollo

1 In Apollo, confirm the connecting user's permission profile can authorize third-party apps through OAuth, under Settings > Users and teams > Permission profiles.
2 In Conversion, go to Settings > Integrations, select Apollo, and complete the OAuth sign-in.
3 Add an Apollo Enrichment step to a workflow and map each Apollo field to the Conversion field it should fill.
4 Choose whether the step overwrites existing values, then activate the workflow.

FAQ

Apollo integration FAQ

Does Conversion integrate with Apollo?

Yes. Conversion connects to Apollo through an Apollo Enrichment workflow step that looks up each contact by email and fills in person and company fields. You choose which Apollo fields to pull, such as job title, seniority, employee count, and funding stage, and which Conversion contact or company field each one fills. By default the step only fills empty fields, and an overwrite toggle lets Apollo replace existing values.

What does Apollo need to enrich a contact?

An email address. Conversion sends Apollo the contact's email and requests the fields you mapped. Contacts without an email skip the step, and when Apollo has no data for someone, nothing changes and they continue through the workflow.

What happens if an Apollo request fails?

The workflow fails for that contact, for example when Apollo returns an API error or the connection's credentials have expired. Check that Apollo shows as Connected in Settings > Integrations before activating workflows that use the step.

Can Conversion enroll contacts in Apollo sequences?

No. The Apollo integration is for enrichment. It reads person and company data from Apollo and writes it onto Conversion fields, where it can drive segments, workflows, and email personalization.

Which Apollo permissions does the connection need?

The Apollo user who connects must be allowed to authorize third-party apps through OAuth. Conversion also requests Apollo scopes for people match and search and for organization read, search, and enrichment, including the bulk versions.

Integrations