How Conversion works with Contentful
Conversion pulls structured content from Contentful into its emails and landing pages. In emails, Liquid personalizes each send with contact, company, and opportunity data, while your team keeps modeling and managing the content in Contentful.
What you can do
One source for content
Product details, event information, and other content modeled once in Contentful come into Conversion emails and landing pages, so campaigns draw on the same source your site and apps use.
Personalized with Liquid
Liquid in the subject, preview text, and body adds contact and company fields, and conditions can change a section by industry, lifecycle stage, or opportunity stage.
