Attribution & BI integration

Dreamdata + Conversion

Include Conversion engagement in Dreamdata attribution reporting across the buyer journey.

How Conversion works with Dreamdata

Conversion connects to Dreamdata so engagement from Conversion is part of Dreamdata's attribution reporting across the buyer journey. Dreamdata maps B2B customer journeys across accounts and attributes deals and revenue to the marketing touchpoints along them.

What you can do

Conversion in the journey

Engagement from your Conversion programs sits in Dreamdata's customer journeys next to your other channels, so attribution reporting shows what Conversion contributed before a deal.

Same people, same accounts

Conversion contacts and companies sync with Salesforce leads, contacts, and accounts, so engagement is recorded against the records your CRM already holds.

FAQ

Dreamdata integration FAQ

Does Conversion integrate with Dreamdata?

Yes. Conversion connects to Dreamdata so engagement from Conversion is part of Dreamdata's attribution reporting across the buyer journey. Dreamdata maps B2B customer journeys across accounts and attributes deals and revenue to the marketing touchpoints along them.

Does Conversion have its own attribution?

Conversion ties emails, forms, and workflows to campaigns so you can measure what drove pipeline and revenue from each program. Dreamdata adds attribution across the whole buyer journey, including channels outside Conversion.

Can workflows record touchpoints in Salesforce as well?

Yes. The Link to Salesforce Campaign step adds a contact to a Salesforce campaign, with a member status, as they pass through a workflow, so each touchpoint is also recorded in your CRM as campaign membership.

Integrations

Related integrations

All integrations

Native

Domo

Use Conversion campaign and engagement data in Domo for campaign and pipeline reporting.

Attribution & BI

Native

Salesforce

Native two-way sync for leads, contacts, accounts, and campaign members, plus read-only opportunities.

CRM

Native

Snowflake

Sync contacts, custom objects, and events from Snowflake with SQL you write, on a schedule you set.

Data Warehouse

See Conversion with Dreamdata

Book a demo and we'll walk through the Dreamdata integration on a stack that looks like yours.

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