How Conversion works with G2
Conversion connects to G2 to bring its buyer intent signals into audiences and workflows. G2 Buyer Intent shows which companies are researching your product, your category, or your competitors on G2, and Conversion turns that company-level signal into plays for the contacts you already know at those companies.
What you can do
Contacts behind the research
Build a dynamic audience of known contacts at companies showing G2 intent, then email it, use it to start workflows, or link it to a LinkedIn, Google, or Meta ads audience.
Third-party research, first-party proof
Pair G2 intent with your own engagement data in one condition, so a play starts only when a company is researching on G2 and someone there has visited your pricing page or clicked a recent email.
Plays that start with research
When G2 intent appears, a workflow can alert your sales channel in Slack, create a Salesforce task for the owner, or enroll known contacts in a nurture built for buyers comparing options.
