How Conversion works with StackAdapt
Conversion connects to StackAdapt so the first-party audiences you build in Conversion can power programmatic campaigns across StackAdapt's channels. Audiences draw on the contact, company, engagement, and Salesforce data in Conversion, so the buyers you reach programmatically match the segments you use for email and workflows.
What you can do
Audiences from your own data
Build static or dynamic audiences from contact and company fields, events such as page visits and form submissions, campaign membership, and Salesforce opportunities.
Pipeline-aware targeting
Filter on account fields and opportunity data so programmatic campaigns reach contacts at target accounts or on open opportunities.
Workflow-driven membership
The Update Audience workflow step adds contacts to an audience when they reach a milestone, such as a form fill, a lifecycle change, or a Salesforce update.
