Overview
Every week another company posts a GTM Engineer role, and every marketing ops pro reading the description has the same question: is that my job with a new title, a separate discipline, or where the whole function is headed?
Mike Rizzo, founder of MarketingOps.com, joins Aidan Murphy from Conversion for a candid debate on where the line between the two roles sits, and whether it should exist at all. Expect real disagreement, not a tidy consensus.
Whether you run marketing ops today or you are hiring for either role, you will leave with a clearer map of the split and a sense of where to place your own bets.
What you’ll learn
- What GTM engineers own that marketing ops traditionally has not, and where the overlap is bigger than LinkedIn admits
- Which skills transfer between the two roles and which ones you would need to build from scratch
- How agents shift the work for both roles, and what that means for headcount and career paths
- Practical advice for marketing ops pros deciding whether to rebrand, retool, or double down