Overview
Back in May, we ran the first version of this session, and hundreds of marketers joined us to see how top teams were putting Claude to work. A lot has changed since then. Teams have moved from typing into a chat box to building repeatable skills, connecting Claude to their CRM and MAP, and using Claude Code to ship automations that run in the background. The playbook we shared five months ago is already out of date, so we’re back with an updated version.
If you’ve used Claude for quick questions or polishing emails and want to see how leading marketing teams are building it into their operations, this session is for you. Aidan Murphy and Neil Tewari walk through the real workflows teams use today: how they set Claude up, what they’ve automated, and where it fits in their stack. It’s built around live examples, so you’ll leave with workflows your team can use right away.
Can’t make it live? Register anyway, and we’ll send you the recording plus our Claude prompt pack for marketing teams.
What you’ll learn
- What’s changed since Part 1, and how leading teams went from occasional tasks to making Claude a core part of how marketing runs
- How teams turn Claude into repeatable skills and agents with shared context, so the whole team works from the same playbook instead of a blank prompt
- How marketers connect Claude to their CRM, MAP, and data tools to pull insights, build campaigns, and automate ops work without filing an engineering ticket
- A practical roadmap for where your team should go next, whether you’re still mostly in the chat window or already building with Claude Code