Overview
ABM stalls for a predictable reason: every target account needs its own research, its own messaging, and its own plays, and no team has the headcount to do that at scale. So the account list gets cut down, the personalization gets watered down, and the program quietly turns into regular demand gen with a nicer name.
Agents change the math. Research that took an analyst a morning per account now runs continuously across the whole list, and the campaigns that come out of it can be genuinely specific to each account instead of specific to a segment.
In this session, Neil Tewari and Aidan Murphy walk through how Conversion builds and runs an agentic ABM motion end to end: picking accounts, mining buying signals, spinning up personalized campaigns per account, and keeping the whole program running without adding headcount. You will leave with a playbook you can run the next day.
What you’ll learn
- How to build and prioritize a target account list that agents can actually work
- Where to mine buying signals, and which ones are worth acting on
- How to spin up personalized campaigns per account without a person writing each one
- How to keep an always-on ABM program running with the team you already have
- What to measure so you know the motion is working