Overview
Marketing is one of the few functions in a company that moves the top line directly. It is also one of the hardest to run. Success is qualitative, no two companies model their data the same way, and the person running the stack often can’t get at the data without filing a ticket.
Every platform shift so far has handed marketers more to run without more hours to run it. We think that is the thing that finally changes. The ceiling on what a single MOps team can carry is about to rise, and the people who run marketing systems today are the ones who get to decide what that looks like.
Conversion Labs is our research initiative on autonomous marketing execution. In this livestream, James Jiao, Vikram Sivashankar, and Aidan Murphy take you inside how Conversion is thinking about the frontier of marketing, what we’ve learned shipping alongside real enterprise marketing teams every week, and what we’re building so those teams can do more. If you run marketing systems and want to see what your team will be able to do next, this one is for you.
What you’ll learn
- Why marketing deserves frontier research
- The five beliefs behind Conversion Labs and how they shape what we build
- Where MOps sits in an agentic stack: directing the work, seeing what the agent decided and why, and stopping it when it’s wrong