Overview
Most launch retrospectives share the wins and bury the numbers. We’re doing the opposite. Earlier this year, the Conversion team put $250K behind a single campaign, and in this session we open the books: where every dollar went, which plays drove real pipeline, and which ones quietly burned cash.
Neil and Kyle will walk through the full campaign, from planning and budget allocation to creative production and channel execution. They’ll also show how agents did the heavy lifting, letting one person plan, build, and run a launch that would normally take a full team and a quarter of lead time.
Whether you’re planning a six-figure launch or working with a fraction of that, you’ll leave with a tactical playbook you can apply to your next campaign.
What you’ll learn
- The full $250K budget breakdown, including the plays that drove pipeline and the ones that didn’t earn their spend
- How to structure a launch campaign from planning through execution, and where the money actually matters
- How agents let one person plan, build, and run an entire campaign that would normally take a full team
- A tactical playbook for your next launch you can scale up or down to fit any budget