Overview
Marketing operations is being rewritten as AI agents take on work that used to live in tickets, spreadsheets, and multi-week campaign builds. Routing, scoring, personalization, and reporting can now run continuously, but most teams are still figuring out what to automate, what to keep human, and how to govern agents inside an existing stack.
We’re co-hosting this live panel with Jeff Canada, Head of Marketing Ops at OpenAI, and Mike Rizzo, CEO of MarketingOps.com. Together we’ll talk about what actually changes when agents join the MOps stack: how leading teams are redesigning workflows, where operators still need to stay in the loop, and what it takes to run operations that move at agent speed without losing control of data, brand, or pipeline.
Whether you are piloting your first agent or rebuilding ops around AI, this session gives you a practical view of how the role, the stack, and the operating model are shifting.
What you’ll learn
- How marketing operations changes when agents handle routing, scoring, and campaign work that used to take weeks
- Where humans still need to stay in the loop, and how to set guardrails without slowing the team down
- How leading MOps teams are redesigning workflows, intake, and governance for an agent-native stack
- Practical patterns for moving from one-off AI experiments to operations that run reliably at agent speed