Overview
Most marketers are using AI every day, but few have a repeatable way to get consistent, high-quality output. Vague prompts produce vague results, and without a clear structure, teams burn time rewriting the same requests instead of shipping campaigns faster.
This session covers how to write effective prompts for LLMs and agents across real marketing work. We will walk through prompt patterns for campaign briefs, segmentation, personalization, and content, plus techniques for steering agents toward better results. You will leave with reusable templates, a practical framework for evaluating prompt quality, and a clear path from one-off AI experiments to reliable workflows your team can run every week.
Whether you are just starting with AI or looking to level up how your team uses LLMs and agents day to day, this session gives you the structure to get better output with less back-and-forth.
What you’ll learn
- How to structure prompts that produce consistent, high-quality output for marketing tasks
- Prompt patterns for campaign briefs, segmentation, personalization, and content you can reuse across your team
- Techniques for steering LLMs and agents toward better results, with less rewriting and fewer dead ends
- A practical framework for turning one-off AI experiments into reliable, repeatable marketing workflows