Overview
Every CMO is being asked the same question right now: what does your team look like when AI agents can handle routing, scoring, QA, and campaign production? Most answers are still hand-waving. A few marketing leaders have moved past experiments and started redesigning how their orgs work: what gets automated, how requests flow, which roles change, and where humans stay in the loop.
We’re co-hosting this session with Drew Neisser, CEO of CMO Huddles, whose community gives him a live view into how hundreds of B2B CMOs are navigating this shift. Together we’ll dig into what the redesigned marketing org looks like in practice: the operating models emerging from teams that adopted agents early, the mistakes leaders make when they bolt AI onto old workflows, and how to build a team that ships in hours instead of weeks without losing control of brand, data, or pipeline.
If you’re a marketing leader deciding where agents fit in your 2027 planning, this session gives you a working picture of the org you’re planning toward.
What you’ll learn
- How CMOs are restructuring teams, roles, and workflows as agents take on production, QA, and reporting work
- Why bolting AI onto legacy workflows fails, and what the teams getting leverage from agents do differently
- Where the line sits between agent-run and human-owned work, and how leaders keep governance without slowing down
- A practical sequence for starting the redesign now, without betting a full quarter on an unproven operating model